BDS smears Stephen Colbert's endorsement of Israeli hummus brand Sabra

A clever marketing pitch for Sabra hummus disguised as a sketch by new host of "The Late Show" Stephen Colbert garnered both laughs and jeers.

By JPOST.COM STAFF
September 10, 2015 20:35
1 minute read.
Bandura

Hummus at Bandura restaurant in Bnei Brak. (photo credit: ELAD GUTMAN)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

A clever marketing pitch for Sabra hummus dressed as a sketch by new host of "The Late Show" Stephen Colbert garnered both huge laughs for the comic star Tuesday night and jeers from supporters of the BDS movement, who expressed disappointment with the show's endorsement of the Israeli-owned product, according to The New York Times.

Shortly after Colbert began his second-ever episode as star of the late-night show, the new host launched into a segment that simultaneously mocked paid endorsements and acted as one. Colbert explained to his audience that he had entered into an agreement with a demonic amulet in order to become the new host of the talk show, but as part of the deal was forced into "certain regrettable compromises," like endorsing Sabra-brand hummus, The Times added.

Be the first to know - Join our Facebook page.


Supporters of the BDS movement call for a ban on Sabra hummus, which is produced in the United States, because it is partly funded by the Strauss Group, an Israeli food company. Critics of Colbert's advertising ploy took to Twitter to express their dismay at the show's endorsement.



Palestinian-American commentators supportive of the BDS movement, including Maysoon Zayid and Nawal Atallah, along with the former director of the Palestine Cultural Center for Peace in Boston, Omar Baddar, also chose to enter into the conversation. BDS supporters highlighted the contextual frame of the sketch, mainly that Colbert's endorsement was conditioned on a pact with evil forces.

Related Content

 UN Special Coordinator for the Middle East Peace Process Nockolay Mladenov
August 21, 2018
Is key Gaza negotiator UN’s Nickolay Mladenov leaving his post?

By TOVAH LAZAROFF