movie audience 88 .
(photo credit: )
Jerusalem moviegoers are becoming increasingly frustrated with the poor standards of service at the Globus theater in Malcha mall.
Audiences find their enjoyment marred by bad projection and sound quality and abrupt, ill-timed intervals. The theater's lack of cleanliness, run-down appearance and unaccommodating ushers also cause dissatisfaction.
"When I recently went to see King Kong, the picture was so out of focus and the sound was so bad that people found it hard to concentrate. They ended up speaking among themselves. Also the floor was sticky, and the seats were stained," one young man complained.
A young woman described being forced to get a chair and sit in the aisle after ushers would not help her locate another seat when she gave up her own aisle one to a disabled audience member.
Responding to The Jerusalem Post, Globus Group's managing director Igal Galai apologized for the problems movie goers have been experiencing. "The bad sound and projection quality were due to faults in the system which are now being corrected," he said. "The messiness and ushers' lack of helpfulness have been brought to the manager's attention to ensure that better service is provided in the future."
Galai also said that Globus was in the process of upgrading all its cinemas with improvements to the Malcha theater scheduled to begin in two months. New seats and bathrooms are just some of the changes planned.
In addition to the upgrade, Globus also has two state-of-the-art entertainment complexes currently under construction, slated to open at the beginning of next year.
"We recognize that as a leader in Israel's entertainment industry we have to keep our standards above the norm," Galai continued. "We can assure you that we are well aware of our patrons' wants and desires, and they are being dealt with."