If it would just get a little bit colder here in Israel, Maya Bash would be able
to fulfill one of her dreams – to work with heavier fabrics.
Trapped in a
hot climate, Bash is forced to design T-shirt after T-shirt, using light,
But if presented the opportunity, she would love to
get her hands on some wool and start wielding winter coats.
studio/store, located in south Tel Aviv, has been a beacon to women seeking
well-designed everyday clothes for the past five years. Now, driven by her
desire to expand her horizons, Bash is considering taking on a new
“I have a real desire to be in a new place with a new
language, culture and information. I feel like maybe invoking that nomad spirit,
existing between Gan Hahashmal and the Kreuzberg,” says Bash. “I recently found
my clothes in a second-hand store, which is the sign of success of any local
designer, so now I have to find a new challenge,” she says.
“I want to
keep the challenge alive.”
A creator of unconventional designs, last year
Bash unveiled her Kidult line, a series of garments inspired by children’s
clothing. “The term ‘kidult’ is a kind of extension of the metrosexual, only it
refers to a whole generation of people, of which I am a part, who own no
property, play video games in their homes, aren’t married and don’t earn very
much money. In response to this idea, I asked a bunch of my friends to lend me
their kids’ clothes. Then I studied their designs and expanded them. It was at
the end of that process that I discovered that I was pregnant,” she
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Bash has just finished shooting and cataloguing her newest
collection, which will be on sale in the coming month. Always one for a theme,
Bash’s new line is based on the idea of crowdedness.
“I shot the photos
in a small room upstairs in the store,” she explains. “I really wanted to get
the feeling of being alone.” This collection is inspired by Bash’s recent
experiences as a new mother. “Since my daughter Toma was born, I have had to
split my time differently.
I don’t get to see trends. I am totally
unaware of what is going on outside of my little world. I barely get to come
into the store, aside from late nights when I can sneak away to
During this period, I have accumulated a lot of feelings that I put
into the clothes,” she says.
Now that she has documented all her pieces,
Bash will spend a few days reconsidering the continuity of this collection,
checking where things are missing and getting an overall picture of the
aesthetic she has mastered.
As with all her creations, the garments in
this line are intricate and technically sophisticated. Most of the pieces are
fully round, with cuts made only for a neckline or armholes. One sweatshirt
features a zipper that weaves around the entire body. There is no set opening;
it is up to the owner of the piece to decide how she wants to get into
“I love to take a known shape or base, tear it apart and rebuild it,”
Bash says that the shape and technique of clothing making are
what fascinate her. She began experimenting with patterns while studying at
Shenkar College of Engineering and Design. Soon after graduating, she began to
sell a small number of hand-sewn pieces to a select number of local stores. She
was immediately picked out as a rising star of Israeli design. Her unique blend
of technically challenging sewing and dreamy fabric made her a shoe-in for the
The article of clothing that initially put her on the Tel
Aviv fashion map was a deconstructed T-shirt, an item she stocks to this
A large portion of the clothes on sale in her shop is what Bash
For one, she boasts the perfect white Tshirt, a staple
every woman needs in her closet. Another best-seller is the plie pant, a
slim-cut chino with raggedly finished pockets, which Bash first designed as part
of her Dance collection. During the time she was working on the patterns for
Dance, she was experimenting with modern and ballet classes in Jaffa.
was really taken with movement. The collection was all about the build of
the body, the way the body moves,” she says. Instead of designing tutus and
leotards, Bash focused on garments that showcased the range of the joints. Her
plie pant is one of several basics drawn from that line.
thread between all her collections is Bash herself. “I wear these clothes,” she
says. “Over the years I have realized that the pieces that work in the store are
the ones that I really believe in. These clothes, for me, are a
decoration of the inside.” Maya Bash is located at 13 Barzilay Street in Tel
Aviv. For more information, call (03) 560-0305.
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