A Republican group backed by casino magnate Sheldon Adelson has unleashed a new campaign in battleground states to "convert" Jewish voters who have been life-long Democrats and who it is thought can be convinced to turn their backs on US President Barack Obama in favor of US Republican Presidential candidate Mitt Romney, according to a New York Times report published on Wednesday.
Adelson has vowed to invest as much as $100 million to help Romney win the election.
In the near future, the Republican Jewish Coalition plans to begin a multimillion-dollar advertising campaign dubbed “My Buyer’s Remorse,” which will focus on voters in Florida, Ohio and Pennsylvania, aides told the Times.
According to the report, the campaign will use testimonials from voters who supported Obama in his first election, but now say they regret having supported him because of his economic policies and what they characterize as his hostility toward Israel.
The goal of the campaign is to try to cut into the wide lead Democrats have over Republicans among Jewish voters.