While many print media outlets with Internet sites are charging surfers to read
all or certain articles, the Israel Broadcasting Authority News in English is
going in the opposite direction, cancelling payment for distribution of its
Up until now, the IBA English News was made available
to several foreign networks for a fee, but after realizing that revenues from
English language broadcasts were relatively meager, IBA chairman Dr. Amir Gilat
proposed to the IBA plenum that broadcasts be distributed gratis in order to
reach a wider audience around the globe.
He said he is certain this will
enable Israel to have greater exposure worldwide, and the IBA plenum, which
agreed with him, has approved the waiving of a fee.
There is no reason to
deprive viewers around the world from the possibility of seeing IBA News on
every possible platform, said Gilat, adding that the IBA is not in the business
of public diplomacy.
“We’re simply talking about television news from
Israel,” he said.