Tech Talk: 'Impact investing' reaches Asia

ImpacTech was founded in 2015 in Singapore to promote social entrepreneurship through the use of technologies and to promote impact investing in Asia.

By
October 8, 2017 17:53
3 minute read.
Singapore Marina Bay Sands hotel

Singapore Marina Bay Sands hotel 370. (photo credit: Courtesy)

 
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Singapore-based ImpacTech, founded and managed by successful start-up entrepreneurs Kineret Karin and Yoav Elgrichi, has been selected by the global energy company Shell to set up and run a Startup Acceleration Program in Singapore for start-ups in the fields of renewable energy, green energy, recycling and environmental issues affecting smart cities.

Shell is interested in promoting and investing in breakthrough technologies in the company’s core fields. The president of Shell Technologies and Projects attended the launching of the program and expressed his confidence in ImpacTech’s ability to train the start-up leaders who will be selected to participate in the program, to raise significant amounts of funding and to advance their technology.

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ImpacTech was founded in 2015 in Singapore to promote social entrepreneurship through the use of technologies and to promote impact investing in Asia.

One of the company’s secrets to its success has been bringing the Israeli entrepreneurial spirit to Asia and integrating it within the local ecosystem start-up scene in Asia.

ImpacTech has its headquarters in Singapore and branches in Thailand and Japan and is in the process of expanding to other countries in Asia.

This is the first time that Israel is not only exporting technologies and start-ups, but also its tools and entrepreneurial spirit.

ImpacTech works in cooperation with government agencies in Singapore and other countries where it has branches as well as with academic institutions and businesses in Asia.



To date, ImpacTech has promoted more than 50 start-ups in Asia and has raised more than $10 million for them.

ImpacTech is currently establishing an Impact Investing Fund that will operate out of Asia and will support technology start-ups in the social and environmental fields.

Playbuzz raises $35 million

Playbuzz, the award-winning storytelling platform for interactive content, announced it has raised $35m.

in Series C funding, led by Viola Growth with participation from existing investors including Disney, Saban Ventures, 83North, Carmel Ventures, FirstTime and Oded Vardi.

The round more than doubles the company’s existing funding, bringing the total to $66m. and further positions it as the No. 1 platform relied upon by premium publishers and brands worldwide as they align their content with today’s content consumption habits.

Playbuzz will use the investment to expand its global footprint, with a focus on its branded content business that already works with Fortune 500 brands to create, distribute and measure engaging native advertising campaigns.

“Working with top media companies over the last five years has put us in a unique position to identify opportunities for growth and develop innovative technology to improve audience engagement,” Playbuzz cofounder and CEO Shaul Olmert said. “Playbuzz’s evolution into providing monetized content solutions to publishers and brands is of substantial value to our partners in their effort to increase readers’ attention spans and content viewability.

“Moving forward, Playbuzz will continue to drive engagement with interactive storytelling tools while answering partners’ content, revenue and data needs all in one place.”

The Playbuzz platform is used by the world’s top publishers when they want their stories heard, enabling them to create engaging, visually stunning editorial content – no design or development skills necessary.

It is also relied upon by top brands that tap the company to create interactive branded-content campaigns that Playbuzz then distributes at scale to its existing network of tens of thousands of publishers.

Playbuzz’s platform suits any topic, tone and audience, powering over 12,000 engagements per minute, and is proven to boost audience engagement, garnering metrics high above industry standards, such as two- to four-minute average session times (as compared to the 15-second industry average). Branded-content campaigns powered by Playbuzz are consumed by 65% of users on average (as compared to the 24% industry benchmark).

If you run a young start-up, have developed an interesting app or have a question, please feel free to contact info@ social-wisdom.com.

Translated by Hannah Hochner.

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