Cellular phones are displayed in a store 370 (R).
(photo credit: Erik de Castro / Reuters)
“The big bang in the mobile market has not yet reached its peak,” Geocartography
Knowledge president Avi Degani said in a review of the Israeli mobile market.
“Three to four million mobile subscribers have said they are seriously
considering switching their carrier in the near future.”
subscribers have already switched carriers, and a further 28 percent are
seriously considering switching, including 4% who say they will definitely
switch, the report said.
The survey of 1,500 adult Jewish mobile
subscribers began following the launch of the first mobile virtual-network
operator (MVNO), Rami Levy Communications Ltd., followed by the new mobile
carriers, HOT Mobile Ltd. and Golan Telecom Ltd., in May.
percent of mobile subscribers are loyal, saying they have no plans to switch
carriers; 22% are somewhat loyal, and 28% say they will likely switch, for a
total of three to four million potential floating subscribers, the report said.
Ten percent of the respondents said they have already switched carriers, and 5%
said they do not own a mobile phone.
“The study found that a large
proportion of the switches were mutual transfers between the current carriers,
which proves that the bid mobile carriers have nonetheless had some success in
their big defensive battles wage before the mobile revolution came into effect,”
“On the other hand, many subscribers have been tempted by
the benefits and new plans that the current carriers have been offering and
ultimately decided not to switch to another carrier.”
found that Orange franchisee Partner Communications Ltd. has the biggest net
loss of subscribers, with a negative churn rate of 23%, followed by Cellcom
Israel Ltd., with a negative churn rate of 6%. Bezeq Israeli Telecommunication
Co. Ltd. subsidiary Pelephone Communications Ltd. has added a net 1% of new
subscribers, HOT Mobile/Mirs has added a net 5% of new subscribers, Golan
Telecom has added a net 15% of new subscribers (with no losses at all during the
survey period), and Rami Levy Communications has added a net 7% of new
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