BMW M5 521.
(photo credit: Reuters)
Ford and Mazda importer Delek Automotive Systems Ltd., which recently bought BMW
importer Kamor Motors, intends to sell Minis and BMWs for up to NIS 235,000
The Mini Cooper S will now cost NIS 180,000 instead of NIS 240,000;
the BMW i528 will cost NIS 398,000 instead of NIS 485,000; and the BMW 650i
Coupe will be reduced from NIS 955,000 to NIS 720,000, Delek Automotive Systems,
which is controlled by CEO Gil Agmon, said Monday.
The prices were
announced at a press conference to mark the launch of the new BMW 1 Series. The
event was held at Delek Auto’s premises at Moshav Nir Zvi.
partnership is a win-win situation,” Agmon said. “2012 will be a good year for
Delek Auto... For years, we dreamed of marketing these cars. We’ll turn BMW into
the number one premium car in Israel, with the most sales. We’ll take the
championship; the rules of the game will change.
“The list price will be
the real price, and the days of the bazaar are over. Every customer will know
what he is getting and how much the customer next to him paid. These are not
sale or market-launch prices. These are our prices. In the past, BMW was
considered a top brand that was completely inaccessible, and we’re bringing it
to the Israeli customer.”
Delek Auto vice president Shahar Shemesh said
the company is planning to invest heavily in infrastructure.
“At the La
Guardia intersection [in Tel Aviv] we’ll build two towers where we will place
the flagship showrooms on the 14th and 15th floors for our luxury cars and
motorcycles,” he said.