rami levy 311.
(photo credit: Courtesy)
“Twenty-four percent of sales at our Ramat Gan store are already made online as
part of our online pilot,” Rami Levy, the owner of the eponymous independent
supermarket chain Rami Levy Chain Stores Hashikma Marketing 2006 Ltd. said
Tuesday at the annual Israel Internet Association conference in
Speaking at the conference’s panel on Israeli consumer
behavior, he said: “Before we entered the field, online sales at Shufersal and
Mega accounted for 1% of sales.
We saw that the price was very fixed, and
online shoppers used the Internet because they had no choice due to a lack of
time or inability to go to the store. I believe that within 10 years 20% of food
sales will be online.
“Online shopping isn’t only about price. The
price is a determinant, but if you don’t provide quality and service, you’ll
Bookseller chain Steimatzky Ltd. said it was not relying on the
“In contrast to the success of Amazon.com, e-commerce in books
isn’t very developed,” Steimatzky vice president for marketing Orly Finkelman
“This is because of the very high density of bookstores, online
prices are the same, and because of the stronger shopping experience in a store,
compared with the Internet. Online book sales at Steimatzky account for less
than 1% of the company’s sales.”
Domino’s Pizza Israel has found online
consumers, CEO Yossi Elbaz said.
“Consumers’ willingness to go online is
very high if they get a user-friendly and reliable interface that offers an
experience that they adopt with love,” he said.
“We’ve been able to
achieve 52% of sales via our online and mobile app digital channels. We’ve set a
target of 60% for this year.