Iconic Manhattan Jewish bakery shuts its doors

Speculation that Moishe's Bake Shop could reopen running rampant among babka and strudel devotees.

By
March 7, 2019 20:24
The Moishe's Bake Shop location in the East Village in 2012

The Moishe's Bake Shop location in the East Village in 2012. (photo credit: ROB ZAND/FLICKR)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Moishe’s Bake Shop, an iconic mainstay in Manhattan’s East Village, unexpectedly closed its doors this week. The future of the location appeared to be in question on Thursday, with several conflicting reports surrounding its fate.

The kosher bakery, which first opened in the East Village in the early 1970s, was somewhat of an institution in the neighborhood, and one of the only remaining kosher bakeries in lower Manhattan. While Moishe’s has a second location on the Lower East Side, the East Village location became a beloved neighborhood standby and was mourned this week as news trickled out.

“Sadly, we just heard from the owner Moishe Perl that today was its last day as the entire building has been sold,” wrote photographers James and Karla Murray on Instagram on Wednesday. “We loved this kosher #bakery as everything was baked on the premises fresh every day. They were known for their challah bread, rye bread, hamantaschen, rugelach, babka and sugar kichel.”

 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

MOISHE’S BAKE SHOP on 2nd Avenue by East 7th Street has been in business since 1977. Sadly, we just heard from the owner, Moishe Perl that today was its last day as the the entire building has been sold. We loved this kosher #bakery as everything was baked on the premises fresh every day. They were known for their challah bread, rye bread, hamantaschen, rugelach, babka and sugar kichel. The first photo was taken with 35mm film in the early 2000s and the second photo which appears in our book “Store Front: The Disappearing Face of New York” along with an interview with Moishe (swipe left) was taken a few years later after much of the graffiti was buffed off the facade reflecting the changes in the neighborhood. • #storefront #typevstime #disappearingfaceofnewyork #signcollective #signsunited #dailytype #fontastic #type #seeyourcity #ig_signage #everything_signage #eastvillage #signgeeks

A post shared by James and Karla Murray (@jamesandkarla) on


Eater.com reported that a staffer at the bakery’s Lower East Side location confirmed the East Village shop had shuttered its doors for good. And according to Gothamist, employees were only told Tuesday that the bakery was closing that day, and “as word spread, customers, many of them in tears, convened at the shop.”

But longtime owner Moishe Perl told the East Village Patch.com on Wednesday that the space is being renovated and might be reopened as a cafe after Passover.

“We have a lot of options, and I’m here 49 years, you know what I mean?” Perl told Patch. “I wanna give over the management to somebody, and then I can see what kind of role I’m going to play in it... It’s going to be a beautiful place,” he added. “My mind is open for a lot of options... business is very hard, but it’s an amazing spot and it’s a busy spot.”

But in December, a city filing showed that investor Jay Schwimmer signed a 21-year-lease for the bakery’s location – and the two stories above it. At the time, speculation was already beginning that the bakery could be closing its doors.

Over its four decades in business, the bakery was renowned for providing a slice of history alongside its slices of rye. A 2016 New York Times profile was titled: “The East Village May Change, but the Strudel at Moishe’s Stays the Same.”

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

OU leadership meeting with Netanyahu on July 16, 2019 in Jerusalem.
July 17, 2019
Meeting OU group Netanyahu reaffirms Israel’s commitment to Diaspora Jewry

By JERUSALEM POST STAFF

Cookie Settings