Greenpeace to Microsoft: Clean up your (energy) act

Three activists climb Microsoft wall in Herzliya to press for using cleaner energy; company says it's already going green.

By JPOST.COM STAFF
June 5, 2012 17:09
1 minute read.
Greenpeace protest again Microsoft

Greenpeace protest again Microsoft. (photo credit: Greenpeace)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Three Greenpeace activists on Tuesday climbed the 20 meter glass wall outside of the Microsoft building in Herzliya.

Activists climbed and then cleaned the huge glass wall of the Microsoft building, and opened a 100 square meter banner from its roof.

Be the first to know - Join our Facebook page.


The stunt was part of Greenpeace's global campaign against Microsoft, which Greenpeace says uses coal to power its data centers.

The act of cleaning was symbolic of Greenpeace's demand that Microsoft use "cleaner" or more environmentally-friendly energy resources

The activists' banner showed a replica of a Microsoft error message which reads “still using coal” and "clean up your cloud from coal."

The messages are a reference to Microsoft's data centers, known as the "cloud," which are being powered by what Greenpeace dubs "dirty" or environment-damaging energy.

Microsoft says that, contrary to Greenpeace's assertions, it is making vast strides in its environmental efforts. The software giant recently announced that starting July 1, it will be carbon neutral across all direct operations, including data centers.

JPOST VIDEOS THAT MIGHT INTEREST YOU:


Reacting to the incident, Microsoft reaffirmed its commitment to carbon neutrality and environmental sustainability, saying, "We are continually working to make our data centers more efficient in energy consumption and cooling. Our latest modular data centers use about 50 percent less energy than those from three years ago."

To decrease its carbon footprint, Microsoft wrote on its blog, it is instituting an internal carbon fee, giving each of its units economic incentive to reduce their carbon output. Already, the company says, it is the third largest purchaser of green power in the US, buying more than 1.1 billion kilowatt-hours (kWh) of green power annually.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Holland Park’s forest, north of Eilat.
August 11, 2014
Promising trend of prosecution for environmental crimes, officials say

By SHARON UDASIN