Waste Seperation 311.
(photo credit: Avishai Klein)
Waste separation specialists are going door-to-door in Ra’anana distributing
small brown garbage cans and teaching residents how to properly separate their
wet and dry waste, part of a larger waste separation initiative beginning across
Currently in the second week of a three-week launch stage of
the project, guides have already visited about 2,600 of 3,500 households in the
city to distribute information and the brown seven-liter wet garbage bins in
select neighborhoods – though around half of the residents were not home and
received colorful door-hangers with promises of return.
describes dry waste as “packaging, containers, etc.,” and wet waste as “food
Ra’anana, however, is just one municipality among 48 that are in
the process of enacting waste separation programs, part of a NIS 350 million
nationwide effort championed by the Environmental Protection Ministry to reduce
“Ra’anana and all the rest are waiting for the money and
the minute we receive the OK from the Treasury; we are going to give them the
money,” an Environmental Ministry spokeswoman told The Jerusalem
The city of Ra’anana is proud to be one of the “pioneer cities
implementing the program,” it said in a statement. Wet and dry waste separation
matches “the municipality’s policy of working with a deep commitment to
environmental protection and improving the quality of life of the residents both
in the present and for the future generations,” it said.
phase doorto- door effort is being managed by a team from the companies Manpower
Business Solutions and Milgam, which previously worked together in a project to
distribute devices to monitor water usage to 1.5 million houses around the
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“We know how to approach the public in a door-to-door method,
and we strongly believe and most of the municipalities share our belief that
this is not a sales project – it’s an educational project,” Ofir Gilboa,
director of business development at Milgam, told the Post
in an interview on
“You need to convince people and get them to change their habits.
You can’t allow yourself to be passive and just put some brochures in the
mailboxes and wait for people to come with you. You really need to go from house
to house, knock on the door and get very active and personal so the connection
to the project from the residents side will be personal too,” Gilboa
The team has been working five days a week and has visited about
250 households per day, aiming to cover areas “very efficiently” and meet the
municipality and ministry’s demands,” according to Gilboa, who noted that 90
percent of household garbage currently goes straight to landfills.
addition to the small household wet bins that select Ra’anana families are
receiving, large brown wet bins similar in size to the green bins already
present all over the country will be placed along streets and inside apartment
complex garbage rooms, he said.
“We’re getting a very good reception,”
Gilboa said. “I have to say it’s in great part due to the very good work of the
municipality in publicity all across the local media, as well as to our
experience in knowing how to... persuade people who don’t want to
The team will issue detailed reports to the municipality at
the end of this first stage, so that the city can decide on changes in the
“The second stage should be about September or October
this year – you can’t really do the whole city at once because there are lot of
different elements that need to be changed,” Gilboa said, noting that Manpower
Business Solutions and Milgam hope that other municipalities will also want
their services. “The other cities are waiting for the budget to be approved.
After the budget is approved we should see tenders come out.”
residents and the city of Ra’anana have expressed satisfaction with the
“They actually came one night and I couldn’t see
them, so they came the next night – a really nice girl came,” resident Rosemary
Silbert said. “She explained the difference in the separation. They brought in
the little brown bucket and explained the purpose of how to use it.
was very informative, very pleasant,” Silbert said. “I’ve always been interested
in recycling – I think it’s very important for the planet and for the country. I
think the city has gone about it very efficiently and in a very professional
The city sees children as particularly important in implementing
the waste separation process in their homes.
“All the guides who visited
homes with children noted that the message of separation at source was accepted
unequivocally and clearly, and that the children function as first-rate ‘agents
of change,’” the city said.
Ra’anana will hold a launch ceremony for the
project at Hayovel Elementary School on May 26, which will be attended by
Environmental Protection Minister Gilad Erdan and Mayor Nahum Hofree.
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