Cigarette ads bill goes to plenum for approval

Proposed law would limit advertising and require tobacco companies to attach deterring images to packs.

May 27, 2013 11:52
1 minute read.
Woman smokes a cigarette

Smoking cigarette 370. (photo credit: Daniel Munoz/Reuters)

A bill introduced in the previous Knesset to further limit smoking advertising was approved by the Ministerial Committee on Legislation on Monday and will be sent to the plenum for its second and third (final) readings.

The bill will require cigarette packets to bear shocking visual messages to turn smokers off; bar advertising of tobacco products in the printed press and on the Internet; and prohibit tobacco companies from giving sponsorship to sports, students and other events. In addition, pictures of fruits will not be allowed on nargila (hookah) packages, as they mislead the public, especially the young people who smoke water pipes.

In addition, the Health Ministry warnings must cover 30 percent of the packet face instead of the 5 percent required today. Gum, candy, toys and other products may not be produced in the form of tobacco products, because it gives smoking a positive image to kids.

Cigarettes will no longer be handed out free or for joining a direct marketing list.

The bill will also put more responsibility for illegal sales of tobacco on kiosk owners, just as they are barred from selling alcohol to minors. They must check the identity cards of would-be customers to ensure they are over 18.

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