Zeev Wurmbrand is making changes to the health fund, reducing management and taking direct responsibility.
By JUDY SIEGEL-ITZKOVICHmeuhedet building 370(photo credit: Marc Israel Sellem/The Jerusalem Post)
Zeev Wurmbrand, former director-general of Clalit Health Services, who was recently appointed director-general of the competing health fund Meuhedet, is reducing its management and taking direct responsibility for a unified customer service and marketing department.This was announced on Monday by Meuhedet, the third largest of the four public health funds, whose director-general, Prof. Asher Elhayani, was dismissed by its board six weeks ago for alleged but unproven mismanagement.Wurmbrand named Sigal Regev-Rosenberg, an economist from Ben-Gurion University who previously worked in Clalit, as deputy director-general of finances at Meuhedet, which is running at a deficit (as are the country’s other three insurers).A few years ago, before Elhayani was appointed, the state comptroller wrote a highly critical section of his biannual report against the way Meuhedet was being run and caused the dismissal or resignation of most of management, but some of its board remained.The new director-general announced the change after getting permission to do so from the Meuhedet board.The supplementary health insurance branch will be upgraded to “make its dealings with the Health and Finance Ministries more efficient.”The branch including Meuhedet’s old age homes, hotels and Misgav Ladach Hospital in Jerusalem will be dismembered; these institutions will report directly to the director-general.Meuhedet’s dental clinic subsidiary and the complementary medicine and sports medicine units will be put under the authority of the northern district director.The Health Ministry, which supervises the health funds, had no comment.
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