HOTELS THROUGHOUT Israel are seeking to attract domestic weekend tourism by having cultural attractions in addition to any special entertainment they may be offering. Those that want to attract a religious clientele bring in a distinguished rabbinical scholar to discuss religious issues, while others bring in academics or politicians or both.Jerusalem’s Mamilla Hotel is going in a slightly different direction and is waxing nostalgic in the field of fashion. Maskit was once Israel’s premier fashion brand. It was launched by Ruth Dayan in 1954 to encourage North African artists and artisans to preserve their traditions and to establish cottage industries that would supply Maskit with items that tourists would consider exotic. The crafts included rich embroideries that inspired Dayan to have Maskit branch out into fashion. Israel’s most important fashion designer at the time was the late Fini Leitersdorf, who among other creations designed Maskit’s signature desert coat, which became a global hit. In addition, the Israel Bonds organization used to run gala fashion shows as fund-raisers in the US, and these shows always featured Maskit creations designed primarily by Leitersdorf and Jerry Melitz.In its heyday, Maskit had 10 stores in Israel and one in New York.