Group launches video contest

Israel Apartheid Week competition urges individuals and organizations to create video clips that “reflect the nature, realities, and/or consequences of the apartheid policy in Israel and the occupied areas.”

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March 2, 2010 05:03
1 minute read.
Poster for Israeli Apartheid Week

apartheid week poster 311 carlos latuff. (photo credit: Carlos Latuff)

 
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In keeping with its goal of making “2010 a year of struggle against [Israeli] apartheid and for justice, equality and peace,” the forum running numerous events worldwide for Israeli Apartheid Week has launched the “Israeli Apartheid Video Contest.”

The competition, which closes in June, urges individuals and organizations to create video clips that “reflect the nature, realities, and/or consequences of the apartheid policy in Israel and the occupied areas.”

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There are some 28 sponsors and endorsers involved in promoting the contest.

According to the information posted on the Israel Apartheid Week (IAW) Web site, all of the videos submitted must include the following campaign advertisement: “For more information on apartheid and to join the campaign, go to www.itisapartheid.org or www.stopthewall.org‚” at both the beginning and the end of the video.

Those behind IAW openly admit that the purpose of their on-line endeavors is to “use the tools of the internet and our own ingenuity to spread the word about apartheid in the Israeli Occupied Territories. This is sometimes referred to as a ‘viral marketing’ or ‘guerrilla marketing’ campaign [run] by web-savvy people.”

However, digital media expert Dr. Tal Samuel Azran, a professor at Herzliya Interdisciplinary Center, said Monday that while using online media to spread such messages certainly has wide appeal, it still does not compete with the traditional media such as newspapers and television.

“From what I understand, ‘Apartheid Week’ still does not get a lot of publicity and most of the mainstream news sources are not covering their activities,” he said.

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He also pointed out that responding in kind to such campaigns “only gives more attention to the force you are fighting.”

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