Black ice cream trend hits Tel Aviv

Dark and delicious: Strange-hued treat has conquered Instagram in America and is now in the Holy Land.

May 17, 2017 17:24
3 minute read.
Black ice cream

Black ice cream trend hits Tel Aviv. (photo credit: COURTESY ICEBERG)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For a symbolic $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Quick, before it melts – snap a photo! It’s already the norm for foodies and eager diners to take pictures of their food before digging in, but a new treat is bringing Instagram dining to a new level. The craze is black ice cream, and after conquering America, it’s finally hitting Tel Aviv this month.

The dark-hued treat is now available in two popular ice-cream chains in Israel: Buza and Iceberg.

Be the first to know - Join our Facebook page.

At Buza, the black confection is peanut butter-flavored, and is hitting all the chain’s stores by Sunday.


החל משבוע הבא בבוזה, גלידת במבה שחורה צילמה @yaellaor

A post shared by בוזה * פשוט גלידה (@buzainsta) on

The intense color, Buza said, comes from the mineral zinc.

Buza, whose original shop is in Tarshiha, has gained acclaim for not just its tasty flavors, but its origin story. The shop was started by a Muslim-Jewish team in the Galilee celebrating both ice cream and cooperation. Today, Buza (which means ice cream in Arabic) has shops in Tel Aviv and the Hula Valley as well.

Iceberg went the more traditional route – if you can call it that – with its black ice cream: coconut. The chain has created a flavor much like the source of the original craze, using coconut ash – the charred remains of the coconut shell.

“It’s very rich, its taste is very white and its color is very, very black,” said Tamar Tuvia, the manager of Iceberg. She told The Jerusalem Post that while the ice cream has arrived in all of its stores, some have already run out “because of the hysteria.”


Life is waaaaay more amazing when you go to @little.damage with a friend! Be sure to get in line by 10:30PM! : @miguelikess

A post shared by Little Damage Ice Cream shop (@little.damage) on

“It’s brand new, it’s only been in stores two days, but people come in all day and ask to taste it,” she said.

Iceberg has shops across the central region, including in Tel Aviv, Rishon Lezion, Holon, Ra’anana and Rehovot.

The craze began last summer, at an ice-cream shop in New York City called Morgenstern’s Finest Ice Cream. And when the Los Angeles shop Little Damage opened earlier this year, selling charcoal-infused soft serve, the frenzy hit a new level.

Black ice cream has been spotted in recent months selling in England, India, Russia and now – Tel Aviv.

Related Content

Castro clothing store, Israel
June 25, 2018
Israeli clothing chain Castro buys up Hoodies