Within days of bringing its 10,000th newcomer to Israel, Nefesh B'Nefesh announced the appointment Tuesday of outgoing Israel Ambassador to the US, Daniel Ayalon, as its co-Chairman.
Ayalon aims to help Nefesh B'Nefesh, which works in partnership with the Jewish Agency, increase Aliyah from Western countries.
"Having served the State of Israel in Washington for the past four and half years, I am convinced of the need to further expand Western Aliyah over the coming decade," he said.
NBN Co-Founder and Chairman Tony Gelbart said that he was confident that Ayalon's diplomatic stature, worldly expertise and passionate Zionism would significantly enhance strategic partnerships with government agencies and the Jewish World.
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