Operation Cast Lead 'PR success for police'

Study finds positive press exposure was worth NIS 12.2 million, if police had had to pay to obtain it.

By
March 15, 2009 23:31
Operation Cast Lead 'PR success for police'

Israel police logo 88. (photo credit: )

 
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The Israel Police received overwhelmingly favorable press coverage during the 22 days of Operation Cast Lead, a study by the Yifat Media Research company has found. The study's findings, released earlier this month, said that the positive press exposure was worth NIS 12.2 million, if police had had to pay to obtain it. Police fulfilled a series of vital functions during the war, including the sealing off of areas where rockets had fallen, the dispatching of sappers to retrieve and neutralize the rockets, and coordination of emergency service responses to civilians wounded by the projectiles. Overall press coverage of the police was 80 percent positive, the study found, while the coverage in TV news bulletins was found to be 100% positive. Police also far outranked other emergency responders during the Gaza war, according to the study, receiving 3.5 times more media exposure than Magen David Adom and the Fire and Rescue Service. Nati Yaakobi, CEO of Yifat, said actions to secure civilians after rocket attacks had captured 27% of the coverage police had received during the operation. The survey looked at media items mentioning the police in daily press and TV coverage between December 27, 2008 and January 17, 2009.

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