A couple relax at a branch of Aroma in Tel Aviv, one of Israel’s most successful coffee chains.
(photo credit: MARC ISRAEL SELLEM)
It’s an odd point of pride, perhaps, but Israelis take a strange satisfaction in the fact that their country is the only one where Starbucks, the international coffee giant, failed.On social media, when the factoid is raised as part of a clever tourism marketing campaign or even an effort to tempt the company to try again, the reactions are fairly universal. We don’t want you here, people seem to say, we make better coffee on our own.
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