Steve Schuster in Jerusalem.
(photo credit: PR)
What would make one man travel from the US to Israel over 60 times? For Steve Schuster, who has done exactly that, Zionism, PR for Israeli technology companies and music are “the pillars of my professional life.”Schuster has been coming to Israel four times a year for more than a decade. His primary mission in Israel is to generate business for Rainier Communications, his hi-tech PR company. But while he’s here, he also steals time from his business obligations to write and perform music, much of which is inspired by Israel.