Vogue veils: Dolce & Gabbana's new high-fashion hijab collection

Couture fashion house releases luxury line of traditional Muslim garb in effort to cater to Mideastern tastes.

January 12, 2016 11:52
Muslim fashion

Woman wearing an abaya walks past a fashion clothing store in Lebanon. (photo credit: REUTERS)


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Italian fashion house Dolce & Gabbana, known for its eclectic bohemian look, recently surprised the fashion world when it launched a new line of hijabs and robes, catering to a growing fashion-forward, but modest Muslim demographic.

The new collection, entitled "The Abaya Collection: The Allure of the Middle East," features an array of abayas, loose robes worn by women, and hijabs, as first reported earlier this month by Style.com.

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The line, which blends modern high-fashion elements with demure elements such as high necklines, neutral tones and loose silhouettes, is seen as the company's first step into the relatively-untapped Muslim sector.

The Muslim consumer market has seen significant growth in recent years, with statistics indicating that Muslim shoppers spent $266 billion on clothing and footwear in 2013, according to a Reuters report on global Islamic economy. That number is expected to double by 2019.

Dolce & Gabbana's appeal to a more international market underscores a larger movement among designers to broaden their consumer base. Similarly, DKNY recently launched a clothing line to coincide with the Muslim holiday Ramadan, with other designers following suit, such as Tommy Hilfiger and Mango.

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