IBA logo 311.
(photo credit: Courtesy of IBA)
Borrowing from the traditional four questions in the Haggada, Israel
Broadcasting Authority chairman Amir Gilat this week sent a Passover greeting to
each and every IBA employee asking and explaining why this year is different
from every other year.
The answer is that in every other year, the IBA
was waiting to emerge from slavery to freedom and this year, it will finally be
able to do so because the Knesset has approved the new Broadcasting Authority
Law. The agreement for the implementation of the IBA reforms has been signed by
representatives of all relative organizations, institutions and branches of
government, and funding has been made available to enable the IBA to move ahead
with its renewal project.
In every other year, Gilat continues, the IBA’s
obsolete technological equipment was on the verge of collapse but miraculously
it continued to operate. This year, the IBA has dramatically upgraded its
technology and broadcasts from an HD studio.
Every other year, the IBA’s
administration functioned in an environment of chaos with acting department
heads rather than permanent ones, a huge deficit and a budget that had not been
This year, the management of the IBA has been stabilized, as a
result of which numerous tenders have been published and new appointments
made. Also, for the first time in seven tears, there was approval for the
In previous years, program content did not receive the priority
it deserved. This year, content is a top priority with special, increased
budgetary allocations for productions.
Taking a dig at those television
channels and radio stations that do not broadcast from the capital or that do so
with great reluctance, Gilat added a little to the Haggada’s traditional
concluding message: Next year in the Jerusalem Israel Television (Channel One)
and The Voice of Israel (Israel Radio).
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