BEATY IS a real time CPR feedback device that allows every person, regardless of their medical knowledge, to provide effective chest compressions.
(photo credit: Courtesy)
Company: Medical Feedback Technologies
Founders: Udi Nakar, Slav Gaft
Capital Raised: $370,000
Who among us has not watched someone perform CPR on TV or in the movies? Have you ever wondered, if you found yourself in such a situation, whether you would be able to actually resuscitate a human being? Spoiler alert: you would not.
While they make it look very simple on TV, the truth is when you’re pushing down on the patient’s chest, what you’re in essence doing is massaging the heart, thereby getting the blood flowing again. Between the outside of a person’s body, and their heart, there are bones and flesh. What that means is that in order to massage the heart, you have to apply a significant amount of pressure in order to achieve the depth necessary to massage the heart. If you don’t go deep enough, you will have achieved nothing. If you go too deep, press too hard, you will break bones.
Cardiovascular disease is known to be the leading cause of death worldwide. In the US alone there are more than 400,000 cases of cardiac arrest each year. In Israel, every eight minutes someone is having a cardiac event. The hard truth is that 88% of these cases happen out of hospital and usually to people who are close to us – our friends, neighbors or even a family member.
During cardiac arrest, the heart stops from beating, oxygen supply to the organs ceases and within four to six minutes the damage to the brain is irreversible.
Meet Beaty, by Medical Feedback Technologies
– a small device you can literally carry around on your key chain. It is a real time CPR feedback device that allows every person, regardless of their medical knowledge, to provide effective chest compressions. Beaty is applied on the patient’s chest and compressions are made on top of it. Audible feedback is provided when you reach the correct compression depth thus providing enough oxygen to the brain.
Using off-the-shelf sensors, the team was able to manufacture the device, which notifies users when they have reached the necessary depth. Throughout the iterations of Beaty, they have simplified the feedback loop to minimize confusion in a high-tension situation. No fancy screens, or anything else that would overwhelm you as you are trying to save a life. A simple beeping mechanism that lets you know to stop applying pressure or to press harder.
Medical Feedback Technologies was founded in April 2017 by Udi Nakar, Slav Gaft, Prof. Kobi George, and Moshe Bardea, and is based in Rishon Lezion, has six employees and has sold 35,000 devices worldwide. The company has raised less than half a million dollars to date, and has managed to operate in a very lean environment by minimizing manufacturing and distribution costs.
While 73% of the Americans feel helpless in doing CPR, with Beaty, every untrained (and trained) person will be able to perform effective chest compression in real-time situation. The device costs approximately $35.
The company’s product has been listed in Europe (CE mark) and in the US (FDA listing) and is already being sold in Benelux, the US, Australia and South Africa. In a few weeks, Beaty will be available in Israel, Australia, Germany, New Zealand, South Africa, Spain, Denmark, Finland, Hungary, Switzerland, Italy, Poland, India, Canada, Greece, Czech Republic, Slovenia, Thailand, Portugal and other countries.
The company has recently introduced another innovative training device, “Sheldon,” which transforms CPR training mannequins into “smart” mannequins and has more products in the pipeline that should all help rescuers effectively act when encountering a medical emergency.
CPR is the kind of thing you don’t have the opportunity to perform too many times in your life. Having this device on you, when lightning strikes, can literally be the difference between life and death. It doesn’t get much easier to save a life, than to carry around something on your key chain.
To learn more about Beaty, visit https://www.imbeaty.com/
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