KIND Enters A New Snacking Category With Nut Butter Filled Snack Bars

Consistent with the company’s traditions, the new KIND® bars are made with wholesome ingredients and achieve a balance between health and taste.

March 7, 2019 16:40
1 minute read.

Almonds. (photo credit: PIXABAY)


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New York (March 6, 2019) – Best known for their tasty and wholesome premium foods, KIND Healthy Snacks (KIND) has returned with a new snacking innovation: Nut Butter Filled Snack Bars. 

The new Nut Butter Filled Snack Bars are consistent with the KIND Promise, which requires the first and predominant ingredient in KIND’s portfolio to be a nutrient-dense food. The new innovations feature almond butter and peanut butter as the first ingredient in each snack bar. They contain no artificial flavors, colors, or preservatives.

“We’re not just bringing you another product; we’re giving you a snack bar where the first ingredient is a nutrient-dense food, and that further empowers you to make better-informed eating choices,” says Stephanie Perruzza, Registered Dietitian and Health & Wellness Specialist at KIND. “We saw a gap in the nut butter market and felt it was an opportunity to provide consumers with another nutritious snack that meets our high standards.”

KIND Nut Butter Filled Snack Bars have 100% whole grains on the outside and a creamy nut butter center, topped with crushed nuts and a chocolatey drizzle. They are available at and retailers nationwide in the following flavors: Chocolate Peanut Butter and Honey Almond Butter.

About KIND Healthy Snacks

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of a new healthier snacking category. Today, KIND has a family of more than 70 snacks that offer solutions for a variety of occasions.

Its recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit, which are recommended for a healthy diet. All snacks are gluten free, do not contain genetically engineered ingredients and are not sweetened with sugar alcohols or artificial sweeteners.

Kindness has always been at the core of its business. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation. To learn more about KIND, KIND Bars and to join our Movement, visit

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