Brand news: about mothers of fighters and a chef's dinner at the mall

Make-up revolution, pink lip hues, Korean skincare, anti-wrinkle serum, Israeli fashion, chef dinner, bartending at home, summer ice cream delights.

 Fashion for the community ABOUT US fair (photo credit: PR)
Fashion for the community ABOUT US fair
(photo credit: PR)

One of the highest values we internalized in the war of iron swords is our national duty to patronize and support the blue and white industry.

Next week, ABOUT US by Karina will open the 11th lifestyle fair of Karin Lauper-Dine, owner of KARINA, a home for leading designers in the fields of fashion and lifestyle. Spring collections of local brands and designers from a variety of lifestyle fields will be presented at the fair, including:

 Fashion for the community ABOUT US fair (credit: PR)
Fashion for the community ABOUT US fair (credit: PR)

Fashion, accessories, beauty, home design and more in a mix between young and promising designers and veteran and respected designers.On the opening night of the fair, which will be held at the container complex in Jaffa, there will be a fashion show with the participation of 20 mothers of fighters, part of the proceeds from the opening night will be donated to the "Eden Association" which supports and rehabilitates girls and women who have undergone complex trauma, with the aim of returning them to a normal life and a healthy routine.

 Iconic beauty Terracotta Le Teint by Guerlain (credit: PR)
Iconic beauty Terracotta Le Teint by Guerlain (credit: PR)

40 years ago, the luxury brand Guerlain launched the iconic Terracotta make-up series - a groundbreaking series thanks to the brand's expertise in science and technology development, knowledge of pigments and powders. Now, Guerlain is dictating and redefining the limits of innovation in cosmetics with the development of a new generation of formulas and textures with the launch of Terracotta Le Teint - a liquid make-up containing approximately 95% ingredients of natural origin that combines the lightness of powder with a perfect finish and coverage of liquid make-up.

The formula has a medium coverage that can be built and lasts up to 24 hours thanks to nourishing, light and fresh ingredients that do not burden the skin, the product won the seal and the prestigious award of the care magazine Allure as one of the best care products for 2023, the terracotta line, was specially designed inspired by earth, air and light.

 Korean beauty brand so.ko is expanding (credit: PR)
Korean beauty brand so.ko is expanding (credit: PR)

The collection includes a multitude of shades including 3 sub-tones: neutral, cool and warm, for an optimal result, a special kabuki brush with a wooden handle is offered that allows full control of the make-up blurring and provides a skin nurturing massage. Available in selected pharma chains.

Korea has long been marked as a leader in the field of trends in the world of beauty, Korean beauticians support the 'double cleansing' method, which includes cleansing with oil-based products that optimally clean the remains of dirt and makeup, using products such as soap or water-based cleansing lotion that thoroughly cleans the pores without Dry and finish using micellar water to complete the cleaning.

The Korean skincare brand SO.KO from Super-Pharm is launching these days a new series of skincare products for cleaning the facial skin with natural ingredients such as: sage extract, peppermint, olive oil, rose oil and more, which leave the skin clean and pleasant after cleansing.

Fights wrinkles with the new Vichy serum (credit: PR)
Fights wrinkles with the new Vichy serum (credit: PR)

Series products: pink salt oil serum; A velvety cleansing balm; Cleansing oil for the face, eyes and lips; gel for cleaning the face, eyes and lips; facial cleansing foam for lips and eyes; micellar water for facial cleansing; A bow for the hair made of a towel so that the hair will not get damaged. Available in branches and Super-Pharm online.

The dermo-cosmetics brand, VICHY expands the LIFTACTIV SPECIALIST care series and launches the LIFTACTIV SPECIALIST DEEP WRINKLES SERUM - a retinol serum that helps regenerate skin cells and reduce the appearance of wrinkles and fine lines.

 Bartenders at Schweppes Cocktail House (credit: PR)
Bartenders at Schweppes Cocktail House (credit: PR)

The serum is concentrated in pure and powerful retinol, which ensures the most powerful form of the active ingredient is safely injected into the skin, thanks to the patented Retinol Guard technology. The serum contains powerful active ingredients and has a rich texture that is absorbed immediately without a greasy feeling and without perfume.

Available in private pharmacies throughout the country, Super Pharm, BE chains and various online shopping sites.

Dyes and cares for the Maybelline New York brand, continues to innovate and excite and launches a new beauty line:

SuperStay Skin Tint for a natural and radiant look, the tint from the SuperStay series, provides light coverage and a radiant, natural look lasting up to 24 hours. The formula is light and enriched with vitamin C, which nourishes the skin and helps in a uniform and fresh appearance of the facial skin.

More news from Maybelline, the 'Super-Stay Vinyl Ink Pinks' series, renewed with 3 pink shades with a glossy finish, in a formula rich in strong pigment of bazooka pink, cherry pink and reddish pink. The lipsticks do not spread and last up to 16 hours with a feeling of moisture, the upgraded applicator allows precise application in one stroke. Available in the Super-Pharm chain and in selected perfumeries.

 A chef's dinner at the My Yain Gastronomic Festival Center (credit: PR)
A chef's dinner at the My Yain Gastronomic Festival Center (credit: PR)

For over 240 years, the carbonated beverage brand Schwops has been offering us sparkling drinks that are fun to drink alone or to make a creative cocktail, at the same time as a global trend that is gaining momentum of ready-to-drink cocktails, the "Yafaura" company is entering the alcohol sector for the first time under the Schwops brand and is launching after extensive consumer research , a new segment for the Schweppes brand - a series of ready-to-drink cocktails in 4 favorite and classic flavors of Rishon vodka, gin and tonic, mojito and lemonade, which contain 5% real, high-quality alcohol so that you can become creative bartenders and enjoy a cocktail at home alone or with friends.

If you feel like enjoying gourmet dishes and good wine without mortgaging the house, you are invited to come to Wine & Dine, a unique culinary evening directed by Chef Moshe Aviv, which will take place tomorrow (Thursday) starting at 18:00 at the Dizengoff Center and produced by the My Yain company.

A rich culinary experience, during which you will be offered a choice of 5 chef dishes that together make up an exclusive tasting meal of colorful, elegant, magical and perfect dishes. Alongside the dishes will be offered a variety of quality boutique wines from selected wineries on the recommendation of wine experts who have matched wine pairings for each dish, the wines will be poured into quality crystal glasses that you will receive as a gift.

You can choose between several attractive routes at a price of 5 dishes, you can combine the dishes or choose the same dish several times: sea fish bite, black garlic tortellini, yellow curry cream and Thai leaves in lemon ponzu; Chef's pita - mini steamed pita, asado, mushroom doxel, truffle, cherry paste and green sago; Tataki sirloin, polenta of fresh corn, red wine stock, chestnuts and drunken shallot; Beet caplets, green sahug labneh, tomato relish, crouton fragments, baked olives; Heavy pate brulee, cherry and anise jam, toasted flout.

 A sweet peek at a new Ben & Jerry's flavor (credit: PR)
A sweet peek at a new Ben & Jerry's flavor (credit: PR)

My Yain provides all kinds of wine services to organizations and private customers and organizes cases, workshops and festivals, Nati Naim from the owner, MP in the reserves, drafted in order 8 from the outbreak of the war, only in January 2024, he returned to restore the business whose activity was frozen.

Ben & Jerry's Israel are really sweet, they are responding to the consumers' request and launching the first swallow for the summer, Caramel Sutra Liva - a unique and rich combination of flavors with pieces of fudge and a pampering caramel flavored core cast in the center of the pint with a unique technology.

The ice cream is from the Ben & Jerry's core series that provides an ultimate experience, allowing everyone to determine the dosage and combination of flavors in each spoonful, whether to go straight to the core or mix all the flavors together. Available in all marketing chains, convenience stores and private stores.