Super-Pharm expands in the Wellbeing category with the SUNDAY RAIN brand

Amidst pandemic stress, WELLBEING products thrive; Super-Pharm launches SUNDAY RAIN for serene moments.

  Lavender rules: Super-Pharm launches the new product that has arrived in Israel  (photo credit: PUBLIC RELATIONS)
Lavender rules: Super-Pharm launches the new product that has arrived in Israel
(photo credit: PUBLIC RELATIONS)

The Super-Pharm chain recognized the growing need for products of the relaxing type, focused on the past year in the field of WELLBEING, worked and is still working, to expand the range of brands that enable moments of here and now, mindfulness, relaxation and relief from the stresses of everyday life. Now, the largest pharmacy chain in Israel is launching the international brand SUNDAY RAIN, to upgrade the care routine and end the day in a pleasant atmosphere.

  Super-Pharm expands in the Wellbeing category and introduces SUNDAY RAIN  (credit: PR)
Super-Pharm expands in the Wellbeing category and introduces SUNDAY RAIN (credit: PR)

The popular brand coming to Israel, SUNDAY RAIN is known and loved by many in the country and until now it could only be obtained on international websites. The agenda of the SUNDAY RAIN brand is to create a balance between the body and the mind using sensory textures that activate all the senses and help calm, focus and improve mood.

In addition, in accordance with the spirit of the times, the brand emphasizes a deep connection between the earth and humans: maintaining an environmentally conscious production process, using 80% recyclable or reusable materials, formulas that meet the European CLEAN BEAUTY standard, and vegan products that are not tested on animals.

  Super-Pharm is expanding with new products in the wellbeing  (credit: PR)
Super-Pharm is expanding with new products in the wellbeing (credit: PR)

Shiran Elitzur, brand development manager at the Super-Pharm chain: "The trendy SUNDAY RAIN brand is finally coming to Israel and it includes a variety of pampering and relaxing product series that will be sold in all chain branches, at a price equal to every pocket. Super-Pharm works around the clock to make the desired products accessible to the public its customers, to renew and expand the supply, while importing leading international trends to Israel."

The SUNDAY RAIN product collection includes four series in different fragrances:

SLEEP EASY: the mainstay of the brand. A series based on lavender and cedar with a warm, optimistic and relaxing aroma. In the series, air spray for home and pillow, balm for the pulse points, bath lotion and crystal bath salts.

Mango and coconut: a tropical fragrance that combines fruity mango and creamy and rich coke.

The series includes bath foam, body scrub, body butter and a rich nourishing balm for spot treatment of dry skin.

Acai berry: a sweet, juicy and fruity aroma that stimulates the senses and helps to relax and improve the mood. The series includes crystal bath salts, bath foam and body scrub.

Watermelon: a stimulating and invigorating aroma of juicy and sweet watermelon with a cooling and refreshing effect. In the series bath foam, scrub cubes and crystal bath salts.

The range of products: bath lotion, bath salt, balm stick, home fragrance spray, bath foam, nourishing body butter, body scrub, scrub cubes and more. Price range: NIS 25-35 per product.

It can be obtained on the Super-Pharm online website or in the chain's branches starting on February 8, 2022 for the online product series.