In this initial phase, deliveries will be accessible in the Tel Aviv, Givatayim, and Ramat Gan areas, offering specially curated packages for occasions like Purim, as well as gifts, assortments of sweets, and distinctive chocolates. From the bakery and onsite café, customers can order an array of treats including donuts, cookie pies, cookies, muffins, special beverages, and more.
The TASA+ boutique chain, known for its premium selection of chocolates and sweets from top international brands, along with its in-house bakery and café, has partnered with Wolt to provide quality home delivery service, ensuring a unique and high-quality culinary experience.
Initially, Wolt deliveries will be available in Tel Aviv, Givatayim, and Ramat Gan. The chain pledges to uphold its highest standards of service, variety, and product quality on the platform.
Each TASA+ delivery will arrive in specially designed boxes, featuring a range of international treats such as Snickers cookie dough, unique Oreo flavors from South Korea, truffle and avocado ice cream, Japanese cold drinks, and more. Customers can also order gift boxes, birthday presents, and assorted packages, all packaged to maintain freshness and quality.
Through the Wolt app, users can indulge in a diverse selection from the store's bakery and café, including individual and bundled donuts, cookie pies, cookies, muffins, and more. Additionally, the flagship drink, "Blendy," a milk-based ice drink available in flavors like lotus, vanilla, caramel, coffee, hazelnut, and others, adorned with decadent whipped cream and syrup, is offered. The Blendy drink comes in a uniquely designed can, and customers can find TASA+ under the chocolates, sweets, and bakery category in the Wolt app.
Or Ben-Yamin, VP of Marketing at TASA+, remarks, "With only two flagship branches currently in Tel Aviv, the Wolt app serves as a growth catalyst for expanding our customer base in the Gush Dan area. We aim to cater to audiences seeking a distinct culinary experience at home or looking for unique gifts or packages. Our deliveries will showcase an array of exceptional brands and products from around the world, offering a blend of chocolates, sweets, and bakery delights, including the signature Blendy drink, Duantes boxes, cookie pies, pastries, and more."
Israel Avrahami, Retail Manager at Wolt Israel, adds, "Partnering with TASA+, a prominent player in Israel's sweets industry, is an exciting addition to our pastries and chocolates categories on the app. This collaboration enables customers to enjoy unique products delivered promptly within approximately half an hour, perfect for satisfying those sudden sweet cravings."
Recently, the TASA+ boutique chain unveiled two new flagship stores in Tel Aviv, located at 31 Levinsky Street and 54 Iben Gabirol. These innovative boutique stores, combining bakery and café elements, offer a distinctive concept in Israel. Spanning an average area of 40-100 square meters, these street-front stores boast unique designs and feature a rich assortment of pastries, specialty drinks, and a vibrant selection of chocolates, snacks, and sweets from leading international brands.
These offerings include exclusive products and variations not found in conventional food chains or stores, such as special-flavored Oreos from South Korea, truffle and avocado-infused delicacies, and Japanese cold beverages.
The new chain's bakery section offers exclusive pastries and drinks, including a diverse selection of filled donuts and American-style cookie pie cakes filled with chocolate chips and various candies like Snickers, Oreo, Lotus, and more. The cookie pie cakes, prepared by skilled pastry chefs exclusively for the chain, feature a cookie dough base, sides, and cover with different fillings. Additionally, the bakery serves Blendy, a milk-based ice drink topped with luxurious whipped cream, available in various flavors including popular brands like Milka and Lotus.