Secrets Of Caviar: La Prairie Unveils Innovation For Iconic Cream

La Prairie reinvents the iconic Skin Caviar with the new Skin Caviar Luxe Cream in September 2023. This bold and powerful essence of skincare, an icon from its inception, will always remain relevant.

  (photo credit: Courtesy of LA PRAIRIE)
(photo credit: Courtesy of LA PRAIRIE)

Since the formula of the iconic cream was first restored, La Prairie's pioneering scientists take the next step in lifting and firming to focus on the essence of life within the skin, blending for the first time the new caviar micro-nutrients with premier caviar. The renewed Skin Caviar Luxe Cream aims to support skin's metabolism and ultimately restore its youthful structure.

As La Prairie scientists discovered over 35 years ago, caviar is a unique natural product that can nourish and benefit our skin. Now, for the first time, La Prairie has revealed a crucial aspect of caviar's nourishing power - its ability to stimulate skin metabolism.

As we age, the metabolic activity of the skin becomes less efficient and imbalanced. A rich and perfectly balanced cocktail of nourishing substances energizes metabolic pathways, strengthens skin architecture, and diminishes signs of aging.

  (credit: Courtesy of LA PRAIRIE)
(credit: Courtesy of LA PRAIRIE)

Improved and patented formula

Inspired by this phenomenon, La Prairie will implement a process of biological transformation to the natural caviar - a first in caviar science. The result is caviar micro-nutrients, an exceptionally rich source of over 300 different natural nutrients that stimulate vital activities and metabolic pathways in the skin. By combining the micro-nutrients of caviar and caviar premier for the first time, the renewed Skin Caviar Luxe Cream aims to support the skin's metabolic activity to restore its youthful structure. Caviar Premier helps promote rebuilding activities, while Caviar Micro-Nutrients provide energy to enhance these activities. Exceptional synergy for phenomenal lifting. The formula is further enhanced with La Prairie's Exclusive Cellular Complex™ Patent to enhance the power of caviar. As a result, the skin is lifted, firmed, divided, and nourished. The skin is full of new life.

  (credit: Courtesy of LA PRAIRIE)
(credit: Courtesy of LA PRAIRIE)

Powerful caviar for an elevated experience

La Prairie has reinvented its iconic caviar cream in two separate textures, each providing the same phenomenal benefit. Skin Caviar Luxe Cream is rich and velvety, while Skin Caviar Luxe Cream Sheer is its lightweight and airy alternative.

The wrapped creams are inside the unique cobalt blue jar that honors the creations of artist Niki De Saint Phalle. The jar was redesigned using recycled glass and is recyclable. The new Skin Caviar Luxe cream is a symbol of sustainable luxury.

The lifting and firming ritual of the Caviar line begins with Skin Caviar Essence-in-Lotion to moisturize and strengthen the skin in preparation for the Caviar ritual that follows. The look is redefined with Skin Caviar Eye Lift and Skin Caviar Luxe Eye Cream for lifting and firming the eye area. Skin Caviar Harmony L'Extrait sculpts, adds volume, and blurs wrinkles, while Skin Caviar Liquid Lift, the serum that defies gravity, melts into the skin for immediate and lasting lifting. The Skin Caviar ritual culminates with the iconic Caviar cream: Skin Caviar Luxe Cream or Skin Caviar Luxe Cream Sheer, for lifting, firming, and nourishing. As a final step, sunscreen should be used in the morning.

  (credit: Courtesy of LA PRAIRIE)
(credit: Courtesy of LA PRAIRIE)

Looking towards tomorrow

The refreshed icon inspired La Prairie to collaborate with award-winning designer Sabine Marcelis to create, The Cobalt House, an immersive space that transports visitors to the world of Skin Caviar - merging the realms of beauty and design. The designer also created a limited edition design object for skincare to enrich the cream's ritual, available in exclusive and luxurious locations.

La Prairie leads in the field of luxury skincare and is a pioneer in developing formulas, with a mission to redefine the meaning of luxury through the search for eternal beauty. La Prairie, based in Zurich, Switzerland, represented in over 80 countries worldwide, is built on a heritage of excellence and is the home of innovative and sophisticated skincare rooted in cellular science.

La Prairie shares a unique Swiss vision of beauty with the world, combining bold innovation with Swiss precision. The company looks towards the future with fresh eyes and constantly seeks ways to integrate dynamic growth with ethical, entrepreneurial, and responsible business practices. As a responsible factory and employer, La Prairie contributes to a more beautiful world through a commitment to sustainability and consideration for the environment, ensuring to protect and nurture human potential, dignity, and diversity.

  (credit: GALINA TOLCHINSKI)
(credit: GALINA TOLCHINSKI)

Imagine beauty in a different way

La Prairie enhances every moment in life. Based on a daring scientific heritage, the future science of La Prairie gives new life to the skin. True to its traditions, La Prairie heightens emotions through unique experiences, going beyond skincare to enrich time in life. Bold science. Exceptional moments. La Prairie adds life to years since 1931.

The price for La Prairie Skin Caviar Luxe Cream / Sheer Line is: NIS 2,550 for 50 ml and NIS 4,400 for 100 ml. Available at luxury boutique stores BEYONDSKIN at Ramat Aviv Mall on the 2nd floor and on the BEYONDSKIN website.