Sealy, the American mattress brand, returned to Israel last year and offers a wide variety of sleeping systems, quality mattresses and related sleeping items.
The two new stores will open in the design complex Red-Design in Kiryat Ata and Design City in Ma'ale Adumim and will join the three existing stores of the chain in Rehovot, Afula and Be'er Sheva. Along with the new stores, the chain will have five branches nationwide, with a total investment estimated at approximately NIS 5 million.
The chain presents stores with the highest user experience concept in Israel: the chain's stores spread over an area of 200-500 square meters, designed by user experience expert and interior designer Yuval Samolov, under the concept 'America', the name at the forefront of the brand's power, technological innovation , the patents and the wide range of products.
The Sealy brand was recently ranked in the list of the most trusted and valued brands in America for 2021 among consumers. The results of the research conducted by Brandspark International were published in Newsweek magazine and the selected brands, including Sealy in the mattress category, won the "BrandSpark Most Trusted Awards for everyday consumer goods brands for 2021".
According to Eran Seeds, CEO of the chain: "The Israeli consumer also expresses his trust in Sealy, the #1 American mattress brand in the world in its field. Since the opening of the first store in the network at the beginning of last year, which was a particularly difficult year for the economy, due to the corona epidemic, we see a constant increase in demand for the various brand products and accordingly expand the layout of our stores, so that every Israeli consumer can enjoy our products."