Fendi Casa, a brand synonymous with trendsetting luxury, debuts its latest design collection at Petrucci Home's exhibit halls, showcasing a rich array of coveted pieces. Get a glimpse.
Founded in Rome nearly a century ago, Fendi Casa has consistently led the way in setting trends, both in the fashion world and in home decor. Today, it's a must-have brand among aficionados of high-end luxury, renowned for its esteemed value.
This year, the brand continues its facelift announced last year with an innovative design line, boasting a delicate and elegant brand language that seamlessly connects creativity, materiality, and attention to detail.
The collection's character is expressed through subtle and playful design, sometimes even whimsical. Meticulously crafted by the most creative designers, the items reflect a fusion of classic and sophisticated styles. Under the new creative direction of Silviya Venturini Fendi, the brand now exudes passion infused with sophisticated elegance.
The company's transformation began with the rebranding of Fendi's logo. The familiar symbol can be subtly spotted in the furniture details – the curve of a chair armrest, the bottom corners of sofas and armchairs, sometimes as part of the product's own geometry.
The new collection features flagship models like the Blow Up sofa, emanating cloud-like softness that beckons relaxation. Constructed from modular units, it can be customized to fit any space, creating countless unique compositions. With its generous and comfortable form, the Blow Up sofa merges iconic elements, rendering them supremely contemporary. The seats and backrests blend effortlessly, lifted by a wooden base that enhances a sense of lightness and support.
At Fendi, there's a penchant for playful design interpretations of familiar objects. For instance, Earring tables resemble oversized dimensional earrings. Collaborating with designer Marcel Wanders, they blend the brand's classic tradition with inspiration drawn from the legendary arches of ancient Rome, a motif prevalent in some collection pieces and prominently featured in the flagship store in Milan.
At Fendi, they've long realized that design doesn't stop at furniture but extends into various realms like lighting, accessories, and textiles. Unique lighting fixtures crafted from various materials like glass, wood, and metal boast distinctive shapes. The textiles, part of the branded collection, exude elegance and sophistication, befitting a leading luxury brand.
As part of the accessories collection, there's a complete range of designer games. Among the standout items is a magnetic backgammon set in shades of brown and pink, and a high-quality wooden Jenga set. These games add an extra dimension to any space and can serve as original, timeless, and unforgettable gifts.
Exclusive to Petrucci Home, located at 60 Hayehudim St., Herzliya Pituach, and the DCITY complex, Ayalon Mall, Ramat Gan, Fendi Casa offers an unparalleled home couture experience.