Tambour, Israel's leading paint and construction materials company, unveils its new color collection, "Balance," drawing inspiration from surrounding spaces and expressing the influence of color on our emotions in various settings.
To mark the launch of the new collection ahead of Passover, Tambour conducted an in-depth survey examining Israeli sentiments during these times. After months of conflict, the survey sought to understand if Israelis are spending more time at home compared to pre-war times, actions taken to cope, how the security situation affects consumption habits, and the propensity to paint homes for the holiday.
"We live in an era of distant changes occurring at an alarming pace. Some encourage us to push forward, while others invite us to pause and reconsider how we live and the spaces we inhabit. We want these spaces to enhance our quality of life, to reflect the nature surrounding us - plants, trees, soil, air, and water - and to allow us to rest and recharge with renewed energy," says Niva Yechiav Alon, Head of Design at Tambour.
Tambour's Balance collection blends favorable features and inspiration drawn from nature and our immediate environment, with the psychology of color and its ability to influence mood and overall atmosphere. The collection presents 5 color groups, each evoking different emotions: from feelings of calmness and serenity, through renewal, tranquility, stability, to enchantment, stirring our hearts.
In producing photographs of the Balance collection, Tambour utilizes furniture and accessories from the Tollman's Dot brand.
A new survey conducted by Tambour, through the SAPIO research institute among a representative sample of the Israeli population, aimed to examine various trends in the home painting process, emphasizing the emotions associated with it. Findings reflect Israelis' mood and how it correlates with the desire and need to paint their homes. Survey results show that during this time, Israelis experience a wide range of emotions, with 74% negative feelings and 69% positive ones (respondents were allowed to describe more than one feeling). Prominent feelings expressed include uncertainty (46%), hope (43%), faith (36%), and sadness (35%). Furthermore, the survey indicates that the majority of Israelis (53%) spend more time at home compared to pre-war times.
When asked about actions taken or increased during this time to ease their situation, a third chose at least one answer related to actions involving changes in the home, such as renovation, painting, and design changes, while 36% engaged in food-related activities and 31% in sports activities.
The survey also examined whether the security situation and war have led to changes in plans, either canceling/postponing or advancing them. The data indicate no significant change in plans, with 14% planning or advancing their plans and an equal percentage canceling or postponing them. Among the actions examined, war had the most significant impact on flights abroad and domestic vacations. For instance, while 8% of respondents stated they would carry out or advance their flight plans, 35% said they would cancel or postpone their planned flight, indicating a 27% decrease in flight plan execution.
Regarding home painting trends, the survey reveals that about half (52%) of Israelis painted their homes in the past two years, while 10% never painted their homes. Of those who painted in the past two years, 49% painted the entire house, and a quarter (24%) only painted the living room. About 60% of those who painted their homes or parts of them stated that they did so independently, without professional assistance. When asked, "Did you feel differently after painting your home than before painting?" and "What feelings arose in you after painting?" about 90% indicated a positive change in feeling after painting their homes, primarily feelings of renewal (60%), cleanliness (55%), and freshness (50%). A quarter (23%) felt calm, while 10% reported no change in feeling after painting their homes. 53% of respondents stated they plan to paint their homes or parts of them in the coming year.
Tambour recently launched a new service for consumers, allowing them to experience the chosen color before painting their homes. The new service - "Tester by Tambour," available online for 10 shekels, enables anyone to order and receive a 100ml color sample directly to their home, covering 1 square meter, making the decision-making process easier. This service supplements two existing services: samples and stickers - also offered by Tambour, aimed at enabling consumers to visualize how the colors or textures will appear on their walls.
"In the survey, we sought to examine how Israelis feel in recent times and how these times affect their desire and decision to renovate and paint their homes. Research findings confirm that the absolute majority of consumers (90%) cannot envision how the chosen color will look in their home space or decide among the many shades available. As Israel's leading paint company, we identified the need to illustrate the color in the space, and now we are launching a new and experiential sample service - Tambour Tester, available online, to the home. Color has the power to influence our feelings in space, and we believe that the new service will encourage the use of color and improve the feeling at home," says Tzvia Ornstein-Kasan, Vice President of Marketing at Tambour.