Barbie brand kicks off its 65th birthday celebrations, marking a milestone towards International Women's Day by honoring a global lineup of women who serve as role models, possess inspirational stories, and contribute to shaping the future.
Barbie's 65th year arrives following a historic moment for the brand with the release of the film "Barbie" in 2023, created in collaboration with Warner Bros. Since its premiere last July, the acclaimed Barbie film shattered numerous box office records becoming the highest-grossing film of 2023, the most profitable film ever for Warner Bros., and the most profitable film for its star, Greta Garwig. Following Barbie's birthday on March 9th, the brand will continue to celebrate throughout the year, including additional partnerships over the next 65 days and further activities during the fall season.
Dame Helen Mirren (UK)
A revered actress and advocate for women's narratives. Helen Mirren is one of the most renowned and respected actresses globally, also known for her support for adoption, celebration of self-expression, aging, and fashion.
Viola Davis (USA)
An artist, activist, producer, philanthropist, and bestselling author. Viola Davis is an Oscar, Emmy, Tony, and Grammy-winning actress. Her production company, JuVee Productions, focuses on giving voice to the voiceless through inclusive narratives. Davis collaborates with numerous programs to alleviate child hunger in the USA.
Kylie Minogue (Australia)
A pop icon whose glittering career keeps her ever-relevant, interwoven with our collective past.
Nicole Fujita (Japan)
A model and TV personality whose fashion brand opens its first retail store this month.
Shania Twain (Canada)
An international country music star, renowned songwriter, and style icon, one of the best-selling female country artists of all time.
Maira Gomez (Brazil)
A content creator. Maira Gomez, hailing from the native community of the Taitiayo tribe in the Amazon, aims to showcase her culture and traditions to her nearly 7 million followers on social media.
Lila Avilés (Mexico)
A director, producer, and screenwriter. Lila Avilés is an award-winning film producer, having won accolades at over thirty international festivals, with her films praised by international critics.
Enissa Amani (Germany)
A stand-up comedian and political activist who uses her voice to create and produce viral shows addressing racism issues in Germany.