Mattel unveils new toys for the holiday season across all its brands. Here are some highlights from the selection. The new Mattel toys can be purchased at toy stores and toy chains nationwide.
Barbie
Barbie Superstar 1977: A Barbie doll fashionista inspired by the Barbie Superstar from 1977, celebrating Barbie's 65th anniversary. The doll wears a trendy dress full of style! A combination of play and fashion together. Items include a special logo for Barbie's 65th birthday celebration. Suitable for children ages 3 and up. Recommended retail price NIS 69.90.
Barbie Fashionista: A fashionable Barbie doll with a trendy and chic look. The doll wears a black-and-white striped shirt and a stylish pink skirt! Items include a special logo for Barbie's 65th birthday celebration. A combination of play and fashion together, suitable for children ages 3 and up. Recommended retail price NIS 69.90.
Barbie Anniversary Doll: Barbie celebrates 65 years with a special doll full of style! The doll is dressed in a chic pink-and-white dress with black contrast at the neckline, reminiscent of Barbie's original swimsuit. She comes with delicate pearl earrings and pink heels. Items include a special logo for Barbie's 65th birthday celebration. Suitable for children ages 3 and up. Recommended retail price NIS 79.90.
Fashionista Line Doll: A fashionable line doll with a trendy and chic look! The doll wears a cool shirt with a cactus and palm tree print, white shorts, and high-top sneakers that complete its unique look. A combination of play and fashion together. The package includes one doll, one outfit, and a pair of shoes. Items include a special logo for Barbie's 65th birthday celebration. Suitable for children ages 3 and up. Recommended retail price NIS 69.90.
Barbie Pop Reveal: A Barbie pop reveal gift set that includes 15 surprises: a scented pet, a colorful beach outfit, beach accessories, 2 flamingo-themed headbands (for the doll and the pet), sunglasses for the pet, 2 flamingo-themed towels (for Barbie and the pet), ice cubes, a mini drink, play sand, a shovel, a starfish, 4 drink accessories (strawberry/ stars/ candy swirls), a pair of Barbie shoes, color-changing makeup for Barbie. Pressing the handle button lifts Barbie up. The doll with smooth hair and a pink streak wears a pink fruit-print swimsuit. The game is suitable for ages 3 and up, especially for children who love sensory play! Recommended retail price NIS 299.90.
Barbie Cutie Reveal: Cutie reveal dolls in animal costumes such as a dog as a frog, a bear as a dolphin, or a rabbit as a koala provide a full surprise experience. Remove the costume to reveal the long and colorful hair Barbie doll. The package includes 10 surprises: one costumed doll (5-piece set), a mini matching pet, a pair of shoes, one brush, and one skirt. Put the doll and the mini pet into cold water and see how their colors change; warm water changes the color back. Suitable for ages 3 and up for a realistic play full of imagination and fashion. Recommended retail price NIS 199.90.
Barbie Color Reveal: Barbie color reveal dolls provide a full surprise experience. The cloud rainbow series includes one doll out of four, each with long smooth hair with a light-colored streak and a sticker inspired by the 60s. The package includes one doll and five surprises: a printed skirt, colorful shoes, earrings, a sticker, and a brush. Put the doll in warm/cold water and see how she changes appearance. Suitable for ages 3 and up for a realistic play full of imagination and fashion! Recommended retail price NIS 129.90.
Hot Wheels
Tracks Car Wash Playset - Hot Wheels Gas Station: Offers an interactive game including a pumping handle. Children can park up to 10 Hot Wheels cars on the set and add action to the game! The set comes with one car and connects to other Hot Wheels sets and tracks so kids can build an urban landscape for their unique adventures and imaginative play. Suitable for ages 4 and up. Price NIS 199.90.
Shark Attack Car Wash: A car wash set with a shark attack just like in the Netflix series Let's Race. The attacking shark takes over Hot Wheels City's car wash. The set includes several interactive points and unique color-changing technology! Children drive the car over the ramp and into the shark's mouth, then press its head to change the water color and also the car color. The set includes a Hot Wheels Color Reveal car and foam roller for a realistic and action-packed car wash experience! The set folds for two players and includes a grip handle. Suitable for ages 3 and up. Price NIS 479.90.
Giant Loop Track: The package comes with one Hot Wheels car and includes two ways to play: a boomrang mode or launching the car through the ramp, for an action-packed and high-speed game! The set folds and is portable. Suitable for ages 4 and up. Price NIS 229.90.
Monster High
Mattel reintroduces the MONSTER HIGH doll collection created in 2010, inspired by monster movies, sci-fi horror, suspense literature, folklore, myths, and popular culture. The dolls were accompanied by animated films, teen series, and video games, becoming popular. Mattel brings back the dolls for the first time in 2020 and today launches the new series for the holiday season.
Monster High Dracula with a pet bat. A vampire doll in the style of Dracula comes with chilling clothes and accessories with lots of style, a pet bat, and accessories including a cape, shoes, backpack, drink cup, bagel, sunscreen bottle, phone cover. The doll has flexibility in the joints to allow it to be in different monstrous poses of your choice. Recommended price for consumers: NIS 229.90.
Monster High Dracula Doll. A vampire doll in the style of Dracula. In addition, accessories including: dress, backpack, pair of shoes, hair bow. The doll has 11 joints allowing kids to pose her in different poses for realistic play with lots of imagination! Recommended price for consumers: NIS 119.90.
Monster High Wolf Doll. Clawdeen Wolf doll. In addition, accessories including: dress, backpack, pair of shoes, hair bow. The doll has 11 joints allowing kids to pose her in different poses for realistic play with lots of imagination. Recommended price for consumers: NIS 119.90.
Monster High Chilling Doll with Seams. Frankie doll with a severed leg and seams. In addition, accessories including: dress, backpack, pair of shoes, hair bow. The doll has 11 joints allowing kids to pose her in different poses for realistic play with lots of imagination! Recommended price for consumers: NIS 119.90.
Monster High Coffin Case Doll. A glowing Monster High doll, comes with a coffin case and mysterious and scary items waiting for you inside. Clothing and accessories glow in the dark and can change color. With the keys, you can discover what's inside and enter a chilling world full of style. The package includes: accessories (hair ribbon, pair of earrings and necklace), small mirror, pair of boots, skirt, shirt, furry scarf, 4 keys. Recommended price for consumers: NIS 239.90.
UNO Card Games
In the UNO ALL WILD card game, every single card is wild and unexpected, the favorite version for family play! There is no matching of numbers or colors like the regular version, it's not as easy as it sounds. There are special action cards that change the entire game! There's a Skip 2 card where players skip over two other players, plus a Swap Hands card where players swap all their cards. Don't forget that when players are down to one card, they must shout "UNO". The package includes instructions in Hebrew. This edition is as popular as it is exciting and makes a great gift for players aged 7 and up. Recommended price for consumers: NIS 34.90.
UNO FLEX Card Game is based on the UNO card game that players know and love, but with special twists - with a flexible approach. Special cards allow players to change the color of a card to create a match. 4 red can turn into 4 green with just one flexible card. Power cards and FLEX action cards add even more twists to the game. Perfect for families, parties, and game nights. A great gift for UNO fans! The package includes instructions in Hebrew. Recommended price for consumers: NIS 34.90.
