Artificial intelligence is on its way to your pocket: reports on the web describe a new development of the Tiktok application in which avatars based on AI technology will sell you products and services that are aimed directly at you according to the preferences that the application has "learned" about you. The technology may compete with regular sponsored ads.
AI avatars will reportedly read scripts created by advertisers or sellers in TikTok stores. The development of the Chinese network has not yet been completed, but knowledgeable sources claim that in the coming months the avatar will be launched in developer versions for first notes. TikTok believes that the avatars will lead to a more significant impact on users than static ads that are not interactive.
TikTok has already tried to have fun with artificial intelligence in the past. In January, users noticed a new feature called Song Generator that allowed users to create lyrics and songs. This feature was only available to some users. Last year Tiktok briefly added another mechanism for creating effects using artificial intelligence.
Meanwhile, it was reported last week that TikTok intends to soon launch its new photo application, which will compete with that of Instagram, according to developer reports. The new application will probably include all the captioning functions that exist in Tiktok, which allow a much wider design range than that of Instagram. Meanwhile, TikTok will allow photos to remain in the videos app at the same time.
It was also learned that users will be able to publish Tiktok photo posts without leaving the current video application, which will add more hours of presence on the Chinese platform and huge revenues. Instagram will have to prepare for fierce competition against Tiktok that will simultaneously try to circumvent any potential ban of Tiktok in the US.
Tiktok is one of the leading applications in the world that includes short video clips ranging from 3 seconds to 10 minutes in length. According to estimates, the number of users of the application in 2024 is at least 1.7 billion people, an increase of almost 400% since 2018. According to estimates, the number of users will increase to 2.13 billion people by 2025.
About three weeks ago, the American House of Representatives approved with the overwhelming support of both parties the bill that may ban the activities of the social network Tiktok in the US within a few months due to its ties to the Chinese regime. The bill passed to the Senate and it is still unclear whether it will receive overwhelming support there as well.
US government agencies have warned in recent years that TikTok is collecting information on American citizens, and is also suspected of having ties to the Chinese Communist Party and its intelligence services. Lawmakers at the federal and state levels have already advanced legislation that would ban the use of the application on government devices, but so far efforts to limit its use have failed. Also on private devices.
TikTok warned in response to the bill that it would "deprive 170 million Americans of their constitutional right to freedom of expression." The network even urged its users to put pressure on members of Congress and staff members of the elected officials reported a huge amount of calls in the days surrounding the vote.