The new center, owned by Dub Rabinovitz, a London-based fashion entrepreneur, was established with an investment of over 25 million shekels and is located in the new outlet street in the city.
The center will cover an area of 2,000 square meters and will offer "a wide range of international brands at discounted prices. The center will include departments for clothing, shoes, and accessories from leading international brands for women, men, children, and teenagers".
"Dcity" center is the largest shopping complex in Israel, located in Park Israel in Ma'ale Adumim, with over 200 stores spanning an area of 180,000 square meters. Among the center's stores are fashion boutiques, electronics warehouses, Max Stock, Veredino, Nicolete, Rinnevi, and more.