The Women's International Zionist's Organization (WIZO) is suing the Arena Mall in Herziliya for putting "pornography" on billboards.
A statement released by WIZO described the advertisements as "harmful. They show partly and fully naked young women in photos of sexual vioence, and one even shows a naked woman holding a cow's udders, while her hand is covered in blood."
The mall advertised its re-opening on billboards in central Israel. Tel Aviv Mayor Ron Huldai instructed that the signs be taken down immediately.