In the aftermath of October 7, when thousands of Hamas terrorists infiltrated southern Israel in a brutal assault that left entire communities shattered, one tech company quietly stepped up to help survivors.
Natural Intelligence, a Tel Aviv-based digital company, has been taking part in recovery efforts since the earliest days following the massacre.
“For us, it’s not just about focusing on October 7 on the day,” Anat Sharir, CSR Manager at Natural Intelligence told the Jerusalem Post. “We’ve been focused on it everyday for the past two years.”
That focus began just days after the attack, when the company mobilized to support the displaced residents of Kibbutz Nir Oz, one of the hardest-hit communities. With dozens kidnapped-many of them women and children-the survivors were relocated to Eilat, and later to Kiryat Gat. The transition was jarring, from the open skies of a kibbutz to the concrete confines of city apartment blocks, all while grappling with profound trauma and loss.
John Beer and more
Natural Intelligence didn’t just send supplies, they sent people. Employees formed a monthly cooking and baking committee, visiting the community not just to share recipes and meals, but to listen, to learn, and to build trust.
“It’s a lot more than just recipes,” Anat said, herself visibly impacted from the company’s work . “We try to understand what they need so we can help.”
That ethos, supporting the community on their terms, has defined their approach. Whether it was logistics for a shiva, afternoon activities for children, or career mentoring through the “Shvilim” (Paths) program, the company adapted to the evolving needs of survivors.
The Shvilim program is done together with Google and it provides personalized, long-term career development guidance for residents of the Gaza Envelope region and families of hostages.
One of the most poignant initiatives from Shvilim has been with “John Beer,” a boutique beer brand born from the tragic murder of the Kedem-Siman Tov family and the resilience of his family and friends. With guidance from veteran high-tech professionals, Natural Intelligence helped build the brand’s infrastructure from website to marketing and even rallied employees to pack and ship orders ahead of Rosh Hashana.
“It’s a privilege to be part of this project,” said one team member. “They built something wonderful and asked for help with what they didn’t know. That’s amazing.”
From babysitters to battlefield equipment
The company’s commitment extends inward as well. With 550 employees, 18% of whom served in reserves at the war’s onset including 40% of the Marketing Analysis unit, Natural Intelligence has prioritized the personal needs of its own. From babysitters to battlefield equipment, emotional support to one-on-one aid for those who lost family members-including an employee whose mother and brother were killed by an Iranian missile strike- the company has made care a cornerstone.
The company will hold a lecture by Avital Dekel Chen (whose husband Sagi was released in February), brings employees to take part in the weekly protests to return the hostages and supports the Family Forum.
Over the past year, the company has also been engaged in various activities supporting the rehabilitation of IDF wounded soldiers. As part of this commitment, it chose to allocate a significant portion of its 16th anniversary celebration budget as a donation to the nonprofit Rimon Farms, which helps reserve soldiers process traumatic experiences and reintegrate into daily life, while strengthening their personal, family, and community resilience.
“It’s a privilege to do this. It’s important for us to help,” Anat modestly said.
Committed to support
Natural Intelligence is not alone, many other Israeli tech companies have jumped in to show their support for families impacted by October 7th.
Global tech company Commit will hold a special event to commemorate the second anniversary of the October 7th tragic events and the outbreak of the War. As part of the gathering, the company's employees will convene for a lecture by Yehuda Halevi, father of Aviad Halevi, who fell on that Black Saturday.
In his lecture, titled "From Grief to Resilience", Yehuda will share the agonizing hours during which he remained on the phone with his son Aviad, which ended with Aviad being murdered alongside his two best childhood friends, who refused to leave each other's side. The lecture addresses both personal and national grief, as well as core values such as friendship, camaraderie, family bonds, and love of humanity, which will together take root.
As a painful reminder marking two years since that Saturday and the ongoing struggle to bring the hostages home, a memorial display has been set up featuring photographer Ziv Koren's book which contains documentation from that day, alongside a counter tracking the number of days we yearn for their return.
Cybersecurity company Silverfort will mark two years since the October 7th attacks with a special commemorative event featuring a conversation between employees and journalist Almog Boker. In addition to being a respected southern reporter, Boker is also a resident of Kibbutz Zikim. During the event, he will share his personal experiences from that day and reflections from his work over the past two years, alongside stories and perspectives shared by Silverfort employees.
In a war that has tested Israel’s resilience, it’s companies like Natural Intelligence, Silverfort and Commit who are working behind the scenes, shoulder to shoulder with survivors, that remind us what solidarity truly looks like.