- Design: Oshri Gonen for BMC Group
- Photography: Daniel Tzairi
When Oshri Gonen took on the design of the BMC Group offices in Netanya – a mortgage consulting and support company – it was clear to her that this was a unique challenge. The office is not just a workspace: It is a place where people make significant financial decisions that stay with them for years. From this, the guiding approach of the project was born: To create an environment that conveys confidence, professionalism, and inner calm – from the very first step through the door.
One of the central elements in the design is the thoughtful use of the color blue. “I chose blue because it brings with it a clear message of stability, responsibility, and peace of mind – exactly what a client needs to feel when dealing with a complex financial decision,” Gonen explains. Blue was incorporated into the carpentry, walls, and coverings – not in a dominant way, but as a calming foundation that balances the space.
The design does not aim to impress – it aims to soothe. Gonen combined clean lines with rich textures, delicate cornices, and wall coverings that give the space a sense of depth. Every detail – from the lighting to the furniture selection – was carefully chosen to create a feeling of effortless luxury. The atmosphere is one of a space that is both elegant and functional – and above all, inviting.
In this project, Gonen placed great emphasis on creating a human environment. The office is not just a business front – it is also a place where young employees spend a significant part of their day. “I wanted the office to feel embracing, intimate, pleasant – but not too casual,” she says. The interplay between warm materials and modern elements creates exactly this blend – between home and business.
To balance the calm and add a hint of vitality, warm color accents were incorporated – mainly terracotta, ginger, and deep orange shades. These colors appear in the furniture, textile details, and wall art. They break the monotony of the blue and add a shot of energy to the space. The result: An environment that is both professional and youthful in spirit.
For Oshri Gonen, commercial design is not just about aesthetics – it is an inseparable part of the brand's positioning and DNA. “The space itself is part of the service. It’s what the client feels even before hearing a single word from the mortgage advisor,” she concludes. This project proves just how much the right design can create change – not only in the atmosphere, but also in trust.