As the Israeli dermo-cosmetics market continues to grow, Dr. Samuelov’s company is introducing a major new player: The French brand URIAGE, known throughout Europe and boasting over 30 years of expertise. The brand, which is sold in more than 70 countries worldwide, is now making its debut in Israel with a NIS 3 million launch campaign. Based on the science of the triple skin barrier, the brand offers a wide range of dermo-cosmetic products for facial and body care. Its technological foundation relies on exceptionally mineral-rich thermal water sourced from the Uriage springs in the French Alps, combined with unique active dermatological ingredients.
What sets the brand apart is its thermal water, renowned for its extraordinary mineral concentration—11,000 mg per liter. This water has been scientifically proven to provide hydration, protection, soothing, and reinforcement of the skin's natural barrier.
The products are designed to precisely address all skin types, including the most sensitive, and are suitable for the entire family. The brand offers personalized product lines for various skin concerns: A dedicated pigmentation series, sun protection, dry and irritated skin, oily and acne-prone skin, sensitive skin with redness tendencies, and more.
Science and Patents
URIAGE is a leading French dermo-cosmetic brand whose products are all developed based on advanced scientific research in collaboration with dermatologists. The products are supported by 17 patents and are dermatologically tested, ensuring high standards of quality, safety, and efficacy.
The brand is currently owned by PUIG Group, the leading international cosmetics and fashion corporation from Spain. It is part of the corporation’s derma division, which includes other leading brands that will be introduced to the Israeli market in the future.
Ran Samuelov, CEO of Dr. Samuelov’s company, views the launch as a significant opportunity:
“The arrival of the URIAGE brand in Israel marks another major step in realizing our vision to provide Israeli consumers with high-quality, effective, professional, and accessible skincare solutions. We are proud to expand our international brand portfolio and believe that URIAGE products will offer real added value to consumers and patients in Israel.”
Samuelov added: “This is one of the world’s leading dermo-cosmetic brands thanks to a combination of science, proven efficacy, and innovation. The brand, which has so far been absent from the local market, now complements the existing offerings with a variety of unique product lines. The collaboration between Dr. Samuelov and PUIG DERMA brings real innovation and benefit to consumers, doctors, and pharmacists in Israel.”
Among the first products to be launched in Israel:
Uriage Thermal Micellar Water for Sensitive Skin (500 ml) – NIS 112.9
Uriage Bariésun Protective Fluid SPF50+ (30 ml) – NIS 94.90
Uriage Thermal Water Serum with Hyaluronic Acid Booster (30 ml) – NIS 189.90
Uriage Hyséac Face Cream for Acne-Prone Skin (40 ml) – NIS 119.90
The products will be available in pharmacy chains and drugstores across the country.