The luxury hair care brand Kérastase is launching a global innovation in the field of diagnosis and personal treatment: An advanced diagnostic system for the scalp and hair based on artificial intelligence (AI) technology. This is a significant leap in the ability to identify the unique needs of each woman and to build a precise and fully personalized care routine for her.
After two years of development in the L’Oréal research labs, the luxury brand Kérastase is launching K-Scan, a smart camera that scans, analyzes, and enables hair stylists to offer more accurate and personalized care for all hair types. K-Scan allows clients to deeply understand their hair and scalp by acquiring detailed knowledge through microscopic images and AI-powered analysis.
The innovative system combines smart sensors, advanced algorithms, and in-depth analysis of parameters such as oiliness, dryness, sensitivity, irritation, dandruff, redness, hair density, and the condition of the hair fiber. Within just a few minutes, a complete status report is received, along with a recommendation for a personalized treatment from Kérastase’s professional formulas, which have gained worldwide recognition for their high efficacy.
K-Scan is evolving into a tool for predicting scalp health. After a brief scan of the scalp lasting just a few seconds, a personalized and precise hair care routine recommendation tailored to the customer’s needs is received. K-Scan allows hair stylists to directly see what lies beyond human vision, using 4K resolution, and to provide clients with an in-depth analysis based on artificial intelligence.
The K-Scan diagnostic service is available at Kérastase-authorized salons across the country, offering clients a free service that includes an accurate and in-depth analysis of the scalp and hair.