Most of us settle for a regular seat, at best a window spot in economy class, but the wealthy indulge in luxury even among the clouds. SWISS is one of the few airlines in the world that still offers a first-class cabin on all its international flights, and now it is taking luxury a step further with the launch of its Grand Suite. This premium cabin is enclosed with 1.8-meter-high walls, allowing passengers to combine a window seat with an adjoining central suite, creating a private hosting unit in the air. The entire space can accommodate up to three passengers, making it possible to hold business meetings, enjoy meals, or simply relax in total quiet during the flight.
According to the airline, the product was developed as part of its broader Swiss Senses concept, designed to fundamentally upgrade the flight experience. The new service will not be offered through the website or travel agencies but will be available exclusively via a dedicated hotline intended for the company’s wealthy clientele.
SWISS explains that the target audience is “premium passengers who place high value on peace, privacy, and the ability to shape their personal space during the flight.” In other words: Once again, only for the rich. The new suite allows the flight to become far more functional: A fully equipped office with a work desk and screens, a double bedroom with flat beds, or a private dining area for a business meal with fine wine and personalized service.
The launch is expected in early 2026 on flights departing Switzerland with the airline’s new Airbus A350 aircraft and upgraded A330s, and later it will expand to the Boeing 777 fleet. This development joins a global wave of first-class upgrades, as airlines strive to retain their most prestigious customers in an era when most travelers opt for low-cost or economy-class flights.
SWISS has not yet published an official price tag for the Grand Suite, but industry estimates suggest that a one-way ticket may range from $20,000 to $35,000, depending on destination and demand. For comparison, Etihad’s “The Residence” suite to Abu Dhabi costs about $25,000 to $30,000 one way, while Emirates’ first-class suites on its Boeing 777 models run between $15,000 and $25,000. In other words, SWISS is positioning itself squarely at the top end of the luxury market. Luxury suites are also operated by Singapore Airlines and Australia’s Qantas.