When it comes to popular travel destinations for Israelis, Thailand leads at an unprecedented level. From the beginning of the year until now, an unprecedented 254,212 Israelis have entered the kingdom—a 59% increase compared to approximately 160,000 during the same period last year. The numbers reveal something profound about the Israeli connection to Thailand.
Israel has once again broken the all-time record for the number of Israeli tourists visiting Thailand. The Tourism Authority of Thailand in Israel reported that a total of 281,000 Israelis visited Thailand in 2024, and this year the number is expected to surpass the 300,000 mark for the first time.
“Festival of Light” Celebration at the Ambassador’s Residence
A festive event—“Festival of Light”—was held at the residence of the Thai Ambassador in Herzliya, Mr. Bunyarit Vichainpunt, who recently assumed his role, in honor of the Thai Loi Krathong holiday. The event was organized in collaboration with the Tourism Authority of Thailand (TAT), represented in Israel by the company Tranova.
During the evening, guests enjoyed a comprehensive cultural experience that included a performance by a Thai dance troupe specially flown in from Bangkok, a musical performance by a band composed of Thai employees from an energy infrastructure company, culinary tastings from five leading Thai restaurants in Israel, and a Thai cooking demonstration by the head chef of the embassy.
Amir Kalman, CEO of Tranova, representing the Thai Tourism Authority, said: “Thailand is no longer just a beloved vacation destination for Israelis, but a second home for us. The decision of the Thai Ambassador to open his residence to tourism professionals and Thailand enthusiasts conveyed this message even more strongly.”
“In the coming years, we will focus together on expanding awareness of additional destinations in Thailand, such as the royal family’s resort city Hua Hin, the attractions, festivals, and developed beaches in the Pattaya area, and Thailand’s ancient capitals Sukhothai and Ayutthaya,” added Kalman.