We are not experts in statistics, but it is safe to assume that every celebrity who sees himself as significant will, at some point in his career, reach a situation where his name is linked to a fashion or grooming brand. Whether as a founder, partner, or “just” a presenter. One who did so in July 2020, at the peak of the coronavirus pandemic, is the esteemed Hollywood actor Mark Wahlberg (54), who, together with colleagues Harry Arnett and Stephen Levinson, founded the sports and lifestyle brand Municipal.
Miraculously, the venture that began from a meeting between Wahlberg and Arnett on a golf course—where a friendship was formed and their shared vision for a brand suited to active and multi-tasking lives began to take shape—managed to survive despite the challenging timing of the coronavirus restrictions and establish itself in several stores around the world. It has now been revealed that in the month of September, the American brand will land in Israel and will be marketed under the premium ing chain branches and on its official online site, which is responsible for importing many other brands in the market.
So what should you know? At the heart of the brand stands a mindset of action and personal development, the understanding that clothing should serve people who are in constant motion—entrepreneurs moving from a meeting to a networking event, athletes living between the training ground and everyday life, in collections designed precisely for those men looking for one fashionable solution to accompany them throughout the day.
Municipal clothing is described as “serving the pace of modern life, items that look good in the office no less than in the gym.” The brand offers a wide collection of clothing, footwear, and accessories for men generously, and for women in certain drops, in an urban athletic style—clean designs, neutral colors, and simplicity with a modern twist.