Precious metals expert's number one reason why you should invest in gold

In a financial landscape filled with volatility, hype, and information overload, few names stand out with the trustworthiness and credibility that define Gold Silver Mart. Founded by Toronto-based brothers Aharon and David Merkur, Gold Silver Mart has grown into one of Canada’s most reliable precious metals dealers and investment guides. What began as a family-driven initiative has evolved into a cornerstone for gold and silver investors across the country—and increasingly, around the globe.

The Merkur brothers didn't stumble into the precious metals business by chance. Their journey started with a deep curiosity about monetary systems, economic cycles, and historical safe havens of wealth. Aharon brought a sharp business acumen to the table, while David immersed himself in the analytical study of macroeconomics and market patterns. Their combined talents led to the formation of Gold Silver Mart—a company designed not just to sell gold and silver, but to educate and empower investors.

From the outset, the mission was clear: help individuals navigate the complex and often misunderstood world of precious metals investing. That clarity of vision has made Gold Silver Mart more than a bullion dealer. It’s become a trusted voice in an industry where trust is rare.

At a time when gold and silver prices have seen massive surges, it’s easy to think the best of the rally is behind us. But not according to the Merkurs.

Despite gold’s impressive rise over the past few years, both Aharon and David believe the market still has substantial room to grow. Their confidence is rooted in decades of research, real-world trading experience, and a long-term macroeconomic perspective. Their predictions aren’t based on hype—they’re built on data.

As highlighted in a recent NASDAQ article on gold market predictions, the Merkurs' predictive capabilities and grounded honesty have helped them build a growing base of loyal investors. They’ve made bold calls—often against the consensus—and time has shown many of those calls to be uncannily accurate.

According to David Merkur, one of the clearest signs that gold and silver remain undervalued is their comparison to other asset classes.

"Everything is overvalued right now,” David said recently. “Stocks, real estate—even cash is losing value to inflation. Meanwhile, precious metals remain one of the only areas where value is still aligned with fundamentals."

He points to several key ratios that support this view:

• The Gold-to-Stock Market Ratio: When compared to indices like the S&P 500 or NASDAQ, gold appears cheap. This often precedes significant upward movement in precious metals.
  
  
• The Gold-to-Real Estate Ratio: Real estate prices have skyrocketed over the last decade, but gold has not kept pace—again signaling opportunity.
  

"Silver is especially compelling right now," David adds. “It’s not only a monetary metal, but it also has industrial uses that are growing rapidly—particularly in green tech and solar energy. When you look at the Gold-Silver Ratio, which has hovered historically at about 15:1 but has stretched above 80 or even 100 in recent years, it tells you just how undervalued silver is—it’s an even bigger opportunity than gold."

Another pillar of the Merkur brothers’ thesis is the impact of persistently high interest rates on the broader economy. While central banks around the world continue to raise or hold interest rates to combat inflation, this monetary tightening is strangling economic growth and weighing on consumer confidence.

"This kind of environment creates cracks in the system," David explains. "And historically, when those cracks start to show, investors run—not walk—toward the safety of gold and silver."

It’s not just about fear. It’s about positioning capital where it can not only survive but grow. Precious metals offer that rare combination of safety and upside potential, especially when traditional markets are saturated and inflated.

Education is at the heart of Gold Silver Mart’s offering. Through their website and growing repository of resources—including a comprehensive blog—the Merkurs continue to share their insights and analysis with both seasoned investors and those new to the metals market.

"Recently, I was on the phone with an investor who asked me: 'What’s your number one reason for buying gold right now?'" David recalled. "And I told him—because everything else is historically overvalued. When everything is inflated, smart money looks for places with true value. And gold and silver have been those places for centuries."

This clarity and conviction are what set Gold Silver Mart apart. They don’t push products. They provide context, confidence, and strategy.

As we look to the future, the factors that have propelled gold and silver upward remain firmly in place: global debt, inflationary pressures, geopolitical instability, and faltering confidence in fiat currencies. Gold Silver Mart stands out not just because they understand this reality—but because they thrive in it. The Merkur brothers’ approach combines timeless economic principles with cutting-edge insight, helping their clients not only protect their wealth, but often grow it—regardless of market conditions.

If you're considering entering the precious metals market—or expanding your holdings—there's no better time to consult the experts who have been ahead of the curve for years.

To learn more, explore their full range of offerings at Gold Silver Mart’s website.

Editorial Note: This article reflects the views and insights of the founders and should not be construed as personalized investment advice. Always consult a licensed financial advisor before making major investment decisions.