For almost 50 years, it has stood above the Tel Aviv promenade, an iconic 22-story building offering a small touch of abroad in the heart of Tel Aviv. The Sheraton Hotel, part of the Marriott International group, has undergone a major facelift in recent years—from the lobby and restaurants to the rooms and pool.
During the COVID-19 period, when the world came to a halt and the tourism industry was at a standstill, the hotel underwent a complete renovation with massive investment from the global Sheraton, which earned it the “Grand” prefix, a global concept emphasizing open spaces, shared work areas, and 5-star comfort. Recently, the hotel also received the Green Key, a strict green standard awarded to organizations operating according to the highest sustainability standards.
The change is visible right at the entrance: An open lobby, plenty of natural light, and seating that ranges from a relaxed lounge to practical workstations. There are pleasant conversation booths, tables suited for laptops, and a light lobby restaurant for something quick and small. The Grand Sheraton lobby is no longer the “waiting room” of the past—it is a living center serving both vacationers and business people.
The 320 rooms and suites have undergone significant refreshes: Soft textures, luxurious bedding, super-comfy pillows, and a calm color palette that leaves the spotlight to the real star—the sea, visible from every room’s large windows. At night, with the balcony doors open, you can hear the sound of the waves inside the room. From the 19th-floor room balconies, a colorful urban view of the promenade unfolds, while a west wind constantly reminds you of the proximity to the sea.
Business Lounge: A Glass of Wine and a Blue Horizon
But if you’re looking for 5-star pampering on steroids, head up (or down one floor, in my case) to the 18th floor, home to The Club, the swanky business lounge, which combines a breathtaking panoramic sea view with intimate work areas and rotating culinary offerings throughout the day. Access here is free for suite guests or available for an extra charge for other guests. In the morning, a light but very satisfying breakfast is served; during the day, there are rotating snacks and drinks (including a full alcohol bar), and in the evening—a changing menu. This space allows you to shift from work to a short break by the sea—all without leaving the building. Access to the lounge is for guests booking Club rooms or suites, or Marriott Bonvoy members with status, aged 18 and above, so the lounge remains quiet and pleasant throughout the day.
The Pool and Deck: Truly Frontline
One of the hotel’s most spectacular areas is the outdoor pool—one of the most beautiful in the city. It is surrounded by a wide wooden deck facing the sea, and in season, Pool Deck 115 operates—a bar offering relaxed seating, light dishes, and cocktails at sunset.
Surfside: Exaggerated Israeli Breakfast
Surfside restaurant serves one of the richest breakfasts in the city: An egg station with personalized preparation, freshly baked pastries, a wide selection of cheeses, salads, hot sides, and small surprising desserts. Every day also features rotating stations: A surprise stand with changing dishes—mini tacos, personal sabich, arak with salmon, and more. A food market atmosphere, but the elegant kind. Even those not staying at the hotel can book a spot for breakfast (NIS 180 per person), and the sea view adds another layer of indulgence.
The hotel’s renewed DNA is built for hybrid experiences: Morning meetings, midday sun, an evening glass of wine by the sea. Business people will appreciate the well-equipped meeting rooms available in the lounge; couples will enjoy endless sunsets from the balcony or the pool deck; families benefit from the location—cross the street and you’re on the beach. It is one of the few places in the city that combines work, leisure, and culinary experiences under one roof, with no compromises.
In summary, a night or two at the renewed Grand Sheraton is the closest you can get to being abroad without going through Ben Gurion Airport. But this experience also comes with a premium price—from NIS 1,900 per night for a double room with an open sea view.
The writer was a guest of Sheraton Grand Tel Aviv.