The American jeans brand For All Mankind 7 is now arriving at Story with the launch of its Fall-Winter 2025-26 collection. Founded in Los Angeles in 2000, the brand has become one of the leading denim labels in the world, known for its distinctive signature—the number 7 embroidered on the back pockets. But behind this symbol lies much more than just a jeans brand.
For All Mankind 7 was founded by two designers, Joshua Shubb and Scott Martin, who wanted to create something different in the world of denim. The brand operates not only as a fashion company but also as a cultural and societal influencer, aiming to be at the forefront of innovation and developments in fashion while emphasizing quality, innovation, sustainability, and self-expression—values that have made it one of the leading denim companies in the world.
The number 7 on the back pockets represents not only the brand name but also cultural associations with the number 7, which is considered special in many traditions.
The Vision: Jeans for Everyone
For All Mankind 7 aims to create jeans that fit everyone, with a focus on quality, comfort, and style. Using high-quality fabrics and advanced production technologies gives the brand a competitive advantage, allowing it to build a strong relationship with its customers and adapt to changing trends in the fashion world.
The wide collections include jeans for women and men in various styles, washes, and cuts, alongside complementary clothing items such as shirts, bags, and shoes. The brand is also known for special collections created in collaboration with other designers or inspired by unique cultural content.
"Quiet Luxury"—The Style the Brand Coined
The brand coined the term "quiet luxury," describing a lifestyle and design that are understated, emphasizing subtle details and a sense of calm. It’s a style that values elegant and intelligent details that do not stand out and features that do not shout "wealth" but convey comfort and style.
The emphasis on quality, comfort, and innovation is also reflected in the careful use of high-quality raw materials, sustainable production, and adherence to environmental integrity. The brand encourages its customers to express their personality through clothing and to choose pieces that highlight their uniqueness.
Celebrities Who Love the Brand
Since its founding in 2000, the brand has attracted numerous celebrities and influencers, contributing to its global recognition and reinforcing its reputation as a leading label. For All Mankind 7’s marketing strategy includes prominent visual campaigns, extensive social media presence, and collaborations with key figures in fashion.
Celebrities who have been seen wearing the brand include Kim Kardashian, Scarlett Johansson, Rihanna, Julia Roberts, Hailey Bieber and Justin Bieber, Kate Hudson, Selena Gomez, Jennifer Aniston, Kesha, Heidi Klum, Brad Pitt, Harry Styles, Adam Levine, and Ryan Gosling.
The Brand’s Core Principles
The brand is based on several core principles: Quality and innovation through the use of advanced technologies and materials, self-expression that allows everyone to find the right piece for them, culture and belonging as part of a global community of fashion lovers, sustainability and social responsibility through eco-friendly materials and processes, and empowerment and inclusivity that give everyone a sense of confidence and completeness regardless of age, race, or size.
Where and at What Price?
For All Mankind 7 jeans and collections are available at Story Ramat Aviv Mall, Story Dizengoff Square 94, Story Shenkin, and online at www.storyonline.co.il. Price range: Jeans NIS 810–1,050, additional clothing items NIS 880–1,280.