The Korean beauty world keeps surprising us, and this time it comes with a technological twist that manages to intrigue even those who thought they’d seen it all. The brand VT COSMETICS, recently launched in Israel by Super-Pharm, introduces the REEDLE SHOT series — an innovative line of serums that promise the effect of microneedling, without devices and without pain.

How it works

The series is based on CICA REEDLE™ technology, which includes microscopic silica needles that create microchannels in the skin, allowing effective penetration of active ingredients deep within. During use, a mild tingling sensation is felt — a kind of “pins and needles” feeling that indicates the “needles” are doing their job.

The serums come in three intensity levels — 50, 100, and 300 — so everyone can choose the strength that suits their skin type and sensitivity threshold.

REEDLE SHOT
REEDLE SHOT (credit: PR Super-Pharm)

The experience

After two weeks of daily use of REEDLE SHOT 50, a subtle yet consistent improvement is noticeable: the skin feels smoother, the tone is more even, and the overall sensation is one of renewed freshness. The feeling on the skin is reminiscent of a gentle spa treatment — non-invasive yet definitely active.

The serum’s lightweight texture makes it comfortable to use even during the day, and it layers well under moisturizer or makeup.

Complementary products

Alongside the serums, the series also includes an eye cream with a cooling metal tip, a gel-textured moisturizer, and specialized face masks for soothing and brightening. The combination creates a complete skincare routine that looks and feels like a home version of a clinical treatment.

• Price: NIS 99.90–149.90

• Where: At Super-Pharm stores and on the chain’s website