The Fattal hotel chain has opened the Nordoy Hotel in Tel Aviv – one of the active and oldest hotels in the city, operating continuously since 1925. The hotel has 22 rooms and suites of various levels and sizes ranging from 19 sq.m. to 42 sq.m. We will get to the price per night shortly.
For about 90 years, the hotel was managed by the Marcus family, until it was sold in 2015 to developer Uri Hayut, and at the end of December 2024 it was purchased by the Fattal hotel chain for NIS 56.5 million. The hotel was handed over to Fattal last April, and since then has undergone extensive preservation and renovation at an additional investment of about NIS 10 million, ahead of its renewed opening – marking 100 years since its establishment.
The Nordoy Hotel, for adults only, will operate as part of the FATTAL COLORS boutique hotel collection, which includes unique hotels in their architectural, design, and urban identity.
A structure combining European, Jewish, and Eastern motifs
The Nordoy Hotel is located in the heart of Nahalat Binyamin, at the corner of Nahalat Binyamin and Gruzenberg Streets – a few steps from Allenby Street, Carmel Market, the Artists’ Market, Rothschild Boulevard, and the beach. It is a historic area that preserves the authenticity of old Tel Aviv.
The hotel, which was built in 1925, was the first hotel in the city that was planned as a hotel from the outset and not converted from an existing building. It was established as part of the expansion of the Ahuzat Bayit neighborhood, designed by architect Yehuda Megidovitch, one of the founding fathers of the eclectic style in Tel Aviv and who later served as the city’s first municipal engineer.
The building, considered one of the most important in the city, combining European, Jewish, and Eastern motifs, appears on historical postcards, starred in numerous architectural exhibitions, and its silver dome on the corner is considered an iconic landmark of the Tel Aviv skyline.
Also the Pereי restaurant on the street level
The preservation and design work of the Nordoy Hotel was planned by the esteemed preservation architect Amnon Bar Or, and the interior design by architects Omer Leichter and Ari Sheltiel, two of the most prominent hospitality architects in Israel, who led a meticulous process of restoration and upgrading with respect for the past and the spirit of the place. The iconic building, from the eclectic period, preserved its original architectural features – the stone facades, railings, shutters, and corner dome, which were preserved or restored using traditional techniques and high-quality materials, aiming to maintain precise historical authenticity.
Meanwhile, the interior was redesigned with a contemporary approach. The new furniture draws inspiration from a mid-century eclectic style and combines elements of high-end retro with contemporary softness. Handmade silk rugs and carefully selected linen curtains soften the spaces and add refinement and design tranquility. Each of the hotel’s 22 rooms and suites was planned separately while preserving the original dimensions and opening toward the urban view of Tel Aviv, with balconies facing the city.
One of the innovations in the project is the conversion of the roof terrace into a rooftop with a Jacuzzi and a view of the Tel Aviv skyline. On the street level lies the much-talked-about Pereh restaurant.
Eight new hotels a year
The Nordoy Hotel will join the FATTAL COLORS collection, the boutique hotel brand of the Fattal chain. Among the hotels in the collection are the Bazaar Hotel in Jaffa, the Noche Hotel in Jerusalem, Sam and Blondie on Shenkin Street, Behar House on Lilienblum Street, The Reception in Dizengoff Square in Tel Aviv, and more. Each hotel in the collection is uniquely designed.
Assaf Fattal and Nadav Fattal, co-CEOs of the Fattal hotel chain: “The purchase of the Nordoy Hotel is an integral part of the broad strategic move we are leading to deepen the presence of the Fattal chain in the Israeli hospitality market. In just the past 12 months, we are opening about eight new hotels, with an investment of about NIS 1.6 billion, and have added over a thousand rooms in prime locations in Tel Aviv, Herzliya, and Jerusalem. The Nordoy Hotel, with its history and unique design, is expected to attract diverse audiences from Israel and abroad who wish to experience Tel Aviv from a cultural, historical, and contemporary perspective.”
How much does a night cost? On the Fattal website, the prices for a night midweek including breakfast start at NIS 1,590 (NIS 1,352 for club members) for the smallest room (19 sq.m.), in the Boulevard Suite (32–34 sq.m.) NIS 1,940, and in the most luxurious rooftop Jacuzzi suite there are no available rooms for the next two months.