The New York–based nail polish brand essie is expanding its nail care category and, for the first time, launching a revolutionary product: A fixing liquid nail coating, Break Fix.
Break Fix was developed especially for brittle or splitting nails, creating an almost imperceptible layer on the nail that strengthens it over time. The advanced formula allows for daily use – on its own or as a base under colored nail polish – and provides a natural, clean, and well-groomed appearance. This is not a classic strengthener, but a fixing liquid coating that functions as a smart protective layer for the nail and helps prevent breaks, cracks, and tears.
The product offers an effective solution for women looking to repair broken or cracked nails, providing real treatment and not just a cosmetic result.
Recommended retail price: NIS 62.9
Launch promotion price for the month of January: NIS 50.9
Break Fix will be marketed at the Super-Pharm chain and on Super-Pharm Online